IDP Connect has become a highly valued partner in our student recruitment strategy. They’re always available to provide us with the data we need to support our market-specific plans, allowing us to monitor results and track conversions. The team ensures all campaign elements are optimised, offering what can only be described as a consultancy service from industry experts.

IDP Connect worked incredibly hard with us, going above and beyond any other provider, and as a result we’ve got our strategy right and seen a great return on our investment.

Having made recent upgrades to our website, we wanted to align our website’s conversion tracking with our marketing goals and objectives. The Analytics team at IDP Connect provided expert advice and guidance including a Google Analytics audit to help us identify the areas where our website tracking naming conventions could be improved. This was followed by a meeting with our digital marketing team to review the tracking and make improvements on both Google Analytics and Google Tag Manager.

Our team thoroughly enjoyed the Google Analytics training provided by IDP Connect. The team were great at the breaking the information down into sections making it much easier to digest. They made it clear from the start of the training that it was a two way conversation, which gave us all the confidence to ask questions or ask for the content to be tailored where required. We are looking forward to putting our new found knowledge into practice!

IDP are a critical player in our efforts to recruit high quality, diverse cohorts of students to our university partners globally, and are a partner whose success we take great pride in acknowledging and supporting.