We required our analytics and measurement capabilities to be brought up to date in line with the changing global situation, to better understand our prospective student behaviour. The Analytics team at IDP were absolutely brilliant to work with, and their very transparent way of working maintained a strong level of confidence throughout the entire process.
The process began when we received an audit into our GA account, where recommendations for improvements could be made, and prioritised in order of their impact. I was then able to join them via video conferencing where we went through these improvements step by step (together), and I was able to ask questions during the process which they were only too happy to answer – as a bonus I picked up some tips on using Google Tag Manager myself!
Since this work has been implemented, there has been an improvement in our measurement capabilities, and we’re now able to accurately measure, and understand our traffic a lot better than before. A huge thank you goes to the team involved in making this happen for us.
IDP are a critical player in our efforts to recruit high quality, diverse cohorts of students to our university partners globally, and are a partner whose success we take great pride in acknowledging and supporting.
Our team thoroughly enjoyed the Google Analytics training provided by IDP Connect. The team were great at the breaking the information down into sections making it much easier to digest. They made it clear from the start of the training that it was a two way conversation, which gave us all the confidence to ask questions or ask for the content to be tailored where required. We are looking forward to putting our new found knowledge into practice!
Having made recent upgrades to our website, we wanted to align our website’s conversion tracking with our marketing goals and objectives. The Analytics team at IDP Connect provided expert advice and guidance including a Google Analytics audit to help us identify the areas where our website tracking naming conventions could be improved. This was followed by a meeting with our digital marketing team to review the tracking and make improvements on both Google Analytics and Google Tag Manager.
IDP Connect has become a highly valued partner in our student recruitment strategy. They’re always available to provide us with the data we need to support our market-specific plans, allowing us to monitor results and track conversions. The team ensures all campaign elements are optimised, offering what can only be described as a consultancy service from industry experts.
The tools are effective, we know the results, we can track very easily which students we get and from what providence, which is a very important ability for us to monitor return on investment.
IDP Connect worked incredibly hard with us, going above and beyond any other provider, and as a result we’ve got our strategy right and seen a great return on our investment.
