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Our UK advisory panel helps us better understand the needs of institutions and domestic students


Dominic Davis

City, University of London, Head of Admissions

Dominic is Head of Admissions at City, University of London.  In this role he oversees all the process and policy that supports the admission of students. Dominic moved over to Admissions, having previously been Head of Marketing and Recruitment at the same institution. Before joining City in 2009, Dominic worked in his home city, for the University of Nottingham; having previously studied Philosophy at the University of Birmingham.


Charlotte Renwick

Leeds Beckett University, Associate Director (Marketing & UK Student Recruitment)

Charlotte has worked in marketing and communications for over 17 years, with the last decade spent within HE. She began her career working for marketing and comms agencies, handling clients such as the BBC, the NHS, FMCG brands and tourism organisations. In 2009 she joined the University of Bradford, with responsibility for communications, marketing and fundraising. Charlotte took up her post at Leeds Beckett in 2014, where she leads student recruitment, marketing, digital experience and engagement, and widening participation


Danielle Fitzgerald


Passionate about HE, Danielle has worked in the industry for over 15 years and brings her global expertise to her new role as Director of the Future Student Office at the University of Leicester. In her previous role as Director of Communications, Marketing and Student Recruitment Department at the University of Gloucestershire, she delivered a new brand to market, new automated e-comms, aligned International recruitment activity and delivered growth in key areas for the University in postgraduate and international markets.


Isobel Rossiter

University of Plymouth, Head of Student Recruitment & Admissions

Isobel leads the strategic direction of student recruitment, outreach, widening participation and admissions at the University of Plymouth. She is also a member of the University’s Board of Governors. She has previously held senior management roles in the public and private sectors of education, focusing on delivering strategic direction in international student recruitment and global collaboration. Roles including Head of International Recruitment and Marketing at Brunel University, Director of Marketing at Navitas Canada and Head of the International Office at Plymouth Marjon University.

Head shot of Lis Clarke

Elizabeth Clarke

De Montfort University, Associate Director of Student Recruitment & Acting Deputy Director of Marketing & Communications

Elizabeth joined De Montfort University in 2006 as Faculty Marketing and Recruitment Manager. Building on her professional marketing background, she swiftly moved up to Head of Student Recruitment before taking on her current role in 2019. Elizabeth oversees all aspects of student recruitment, from strategy and marketing to the schools and colleges themselves, for both UK and international markets. As Acting Deputy Director she also has wider oversight for the university’s reputation, brand and creative strategy, always putting students at the centre.


Paul Woods

Middlesex University, Director – Marketing and UK Recruitment

Paul has worked in HE marketing for 14 years, in roles covering UK and international marketing and student recruitment across three universities. He currently leads the student marketing function at Middlesex University and has delivered positive results by bringing together the digital and ‘real-life’ experiences of prospective students across a joined up journey – harnessing the power of new technologies to achieve cut-through and driving up conversion at each stage.


Emma Leech

Nottingham Trent University, Director of Marketing and Communications

Emma started her career in fashion and consumer PR in 1988, working in tourism and destination marketing before settling in higher education in 1997.
She holds an MBA and various PR, marketing and management qualifications and has won a string of awards over more than two decades spanning PR, marketing, innovation, fundraising and digital. She is the Chartered Institute of Public Relations President 2019.


Jonathan Jones

University of Glasgow, Director, Admissions, Access & UK/EU Recruitment

Jonathan joined Glasgow as Head of UK/EU Recruitment & Widening Participation in 2012, following extensive marketing and business development experience in charitable, media, communication and online learning organisations.  Based in the University’s External Relations Directorate, Jonathan now leads undergraduate and postgraduate admissions, access and UK/EU recruitment teams. He also contributes to the development of transition support, racial equality oversight, future learning space considerations and improving the overall student experience.


Fiona Curry


Fiona is an experienced Student Recruitment and Outreach Manager and currently leads on the Access strategy for recruiting underrepresented students to the University of Gloucestershire. She volunteers as a governor at her local academy trust, and for the charity HELOA, as a Partnerships Manager – working with organisations supporting students to make informed choices.


Helen Litvak

King's College London, Director of Marketing

Helen Litvak has been in her current role for 2 years. Her team at King’s include Faculty Marketing & Market Research, Digital, Content and Events Marketing, UK and International and a Data and Insights team managing all UG and PGT student recruitment for the University. She has come from the private sector working for well known consumer brands including RAC, Virgin, O2, Nokia and latterly Microsoft at a senior level.


Liam Owens

Edge Hill University, Director of Student Administration

Liam’s remit at Edge Hill University covers Student Recruitment, Registry and Administration and Student Experience.  Liam is also a former UK Chair of Higher Education Liaison Officers Association.  Founded in 1990, HELOA’s aims are to ‘promote entry to all sectors of Higher Education’ and to ‘have concern for the nature and quality of information and counselling given in the United Kingdom either directly, or indirectly to all potential students’.




Rebecca Hollington

University of Wolverhampton, Director of UK Recruitment and Partnerships

Rebecca has 9 years’ experience working in higher education in a variety of roles covering admissions, recruitment and outreach. Rebecca is practised in working with college and business partners, policy and commercial partners, prospective students of varying backgrounds, parents/carers of prospective students, external associations, and local government. As HELOA UK Vice-Chair for Partnerships, Rebecca works in partnership with a range of organisations to support effective information, advice and guidance for those making their higher education choices.