With over 25 years’ experience of HE marketing, Carys is responsible for the University’s UK student recruitment and marketing activities, from pre-application through to post-application and Clearing. Carys feels as passionate as ever about the transformational effects of HE, and feels privileged to work with a great team of staff and students who help bring the unique Bangor University experience to life in their marketing and recruitment work.
Charlotte has worked in marketing and communications for over 17 years, with the last decade spent within HE. She began her career working for marketing and comms agencies, handling clients such as the BBC, the NHS, FMCG brands and tourism organisations. In 2009 she joined the University of Bradford, with responsibility for communications, marketing and fundraising. Charlotte took up her post at Leeds Beckett in 2014, where she leads student recruitment, marketing, digital experience and engagement, and widening participation
Passionate about HE, Danielle has worked in the industry for over 15 years and brings her global expertise to her new role as Director of the Future Student Office at the University of Leicester. In her previous role as Director of Communications, Marketing and Student Recruitment Department at the University of Gloucestershire, she delivered a new brand to market, new automated e-comms, aligned International recruitment activity and delivered growth in key areas for the University in postgraduate and international markets.
Dominic is Head of Admissions at City, University of London. In this role he oversees all the process and policy that supports the admission of students. Dominic moved over to Admissions, having previously been Head of Marketing and Recruitment at the same institution. Before joining City in 2009, Dominic worked in his home city, for the University of Nottingham; having previously studied Philosophy at the University of Birmingham.
Emma started her career in fashion and consumer PR in 1988, working in tourism and destination marketing before settling in higher education in 1997.
She holds an MBA and various PR, marketing and management qualifications and has won a string of awards over more than two decades spanning PR, marketing, innovation, fundraising and digital. She is the Chartered Institute of Public Relations President 2019.
Helen Litvak has been in her current role for 2 years. Her team at King’s include Faculty Marketing & Market Research, Digital, Content and Events Marketing, UK and International and a Data and Insights team managing all UG and PGT student recruitment for the University. She has come from the private sector working for well known consumer brands including RAC, Virgin, O2, Nokia and latterly Microsoft at a senior level.
Isobel leads the strategic direction of student recruitment, outreach, widening participation and admissions at the University of Plymouth. She is also a member of the University’s Board of Governors. She has previously held senior management roles in the public and private sectors of education, focusing on delivering strategic direction in international student recruitment and global collaboration. Roles including Head of International Recruitment and Marketing at Brunel University, Director of Marketing at Navitas Canada and Head of the International Office at Plymouth Marjon University.
Jonathan joined Glasgow as Head of UK/EU Recruitment & Widening Participation in 2012, following extensive marketing and business development experience in charitable, media, communication and online learning organisations. Based in the University’s External Relations Directorate, Jonathan now leads undergraduate and postgraduate admissions, access and UK/EU recruitment teams. He also contributes to the development of transition support, racial equality oversight, future learning space considerations and improving the overall student experience.
Liam’s remit at Edge Hill University covers Student Recruitment, Registry and Administration and Student Experience. Liam is also a former UK Chair of Higher Education Liaison Officers Association. Founded in 1990, HELOA’s aims are to ‘promote entry to all sectors of Higher Education’ and to ‘have concern for the nature and quality of information and counselling given in the United Kingdom either directly, or indirectly to all potential students’.
Elizabeth joined De Montfort University in 2006 as Faculty Marketing and Recruitment Manager. Building on her professional marketing background, she swiftly moved up to Head of Student Recruitment before taking on her current role in 2019. Elizabeth oversees all aspects of student recruitment, from strategy and marketing to the schools and colleges themselves, for both UK and international markets. As Acting Deputy Director she also has wider oversight for the university’s reputation, brand and creative strategy, always putting students at the centre.
Melanie joined De Montfort University in 2011, and was appointed to her current role in 2015 having previously worked as Director of Student Recruitment. She is passionate about a highly creative and evidence-based approach to marketing and communications, with especial interest in digital innovation. Prior to joining DMU, Melanie held a variety of marketing roles at the Universities of Leeds and Northampton. She is a member of the Chartered Institute of Marketers and was also appointed Associate Chief Operating Officer in December 2016.
Paul has worked in HE marketing for 14 years, in roles covering UK and international marketing and student recruitment across three universities. He currently leads the student marketing function at Middlesex University and has delivered positive results by bringing together the digital and ‘real-life’ experiences of prospective students across a joined up journey – harnessing the power of new technologies to achieve cut-through and driving up conversion at each stage.
Rachel has worked in the HE sector for over 10 years, previously working for the Universities of Huddersfield, York, Sheffield and Bradford in schools liaison and widening participation roles. Now Head of Student Recruitment and Marketing for the University of Cambridge, Rachel leads the teams responsible for events and materials for undergraduate and postgraduate students in the UK and internationally.
Rebecca has 9 years’ experience working in higher education in a variety of roles covering admissions, recruitment and outreach. Rebecca is practised in working with college and business partners, policy and commercial partners, prospective students of varying backgrounds, parents/carers of prospective students, external associations, and local government. As HELOA UK Vice-Chair for Partnerships, Rebecca works in partnership with a range of organisations to support effective information, advice and guidance for those making their higher education choices.