International advisory panel

Our international advisory panel helps us better understand the needs of institutions and international students


Bobby Mehta

University of Portsmouth, Director of UoP Global

Prior to his appointment at the University of Portsmouth, Bobby held numerous international student recruitment, marketing and admissions roles at the Universities of Bedfordshire and South Wales. Outside the University of Portsmouth, Bobby serves as an elected member for England and as Vice Chair of the British Universities’ International Liaison Association (BUILA). In his spare time Bobby also serves as a Co-opted Governor at a local primary school in Hampshire.


Cath McLeod

University of the Arts London, Deputy Director, Student Marketing and Recruitment

Cath has worked in international student recruitment for 18 years, and has held international office roles in a wide range of UK universities. During this time she gained experience of operating in many of the major international recruitment markets for UK higher education. Cath currently holds the role of Deputy Director of Student Marketing and Recruitment at University of the Arts London (UAL), one of the most internationalised institutions in the UK.


Collette Lux

University College London, Executive Director of Communications and Marketing

Collette’s career includes senior roles in the private and public sectors encompassing Unilever, BBC, the UK government’s Department for Education & Skills, King’s College London and most recently, UCL. At King’s, Collette targeted students around the world, including setting up in-country offices in USA, India, China, Nigeria and Malaysia. Joining UCL in April 2017 as Executive Director of Communications & Marketing, Collette is responsible for UCL’s student recruitment and profile.


Lee Wildman

Queen Mary University of London , Director of Global Engagement

Lee has been working in the International Higher Education Sector since graduating from Nottingham Trent University in 2004. Upon joining Queen Mary in 2007, Lee has focused on growing the institution’s overseas recruitment activities, initially in Central and SE Asia, Africa and the Indian Sub-continent.  In 2013 he became Head of International Student Recruitment before being appointed to his current role in 2017, overseeing Queen Mary’s international and EU student recruitment, international partnerships and student mobility operations, along with the development of the Queen Mary Global Engagement Strategy.


Lil Bremermann-Richard

Oxford International, Group Chief Executive Officer

Lil was appointed to her current role in 2019, having served as the Group Commercial Director since 2017. With over 15 years senior management and leadership experience in education, Lil’s previous roles include Director of International Recruitment for Cavendish College, Head of International Operations for South Thames College, and most recently, International Director at BPP University. Lil is passionate about gender equality in the workplace, and actively mentors women in their leadership journey, as well as their return to work post maternity leave.


Martyn Edwards

Loughborough University, Director of Marketing and Advancement

Reporting to the Chief Operating Officer Martyn provides strategic and operational leadership for the University’s marketing, communications, student recruitment and development activity with responsibility for around 200 staff in the Marketing & Advancement Directorate. Prior to this, Martyn has held a number of senior recruitment and marketing roles across different organisations within the HE sector including the British Council, University of Nottingham and IDP Education.  More recently he was Interim Director of Marketing, Recruitment and International at Swansea University.  Martyn is a graduate of Cardiff University and also holds a postgraduate qualification from the University of Manchester.


Rachel MacSween

The University of York, Director of International Recruitment, Partnerships and Mobility

Rachel MacSween joined the University of York in 2020 having previously been the Head of Recruitment and International Office at the University of Strathclyde. Rachel came into internal university roles from Navitas, where she worked in both Edinburgh and Melbourne. She has experience heading up Domestic and International recruitment as well as Study Aboard, Exchange & Mobility and English Language Teaching. Rachel also has a background in advertising and recruitment marketing in both the public and private sectors.


Rohit Kumar

University of Liverpool , Head of International Recruitment

Rohit Ramesh is responsible for the strategic direction of international student recruitment at the University of Liverpool. Prior to working in the higher education sector he was in investment banking, in roles at Goldman Sachs and Deutsche Bank, in the US and Asia. He holds an MBA in Business Finance and is Chair of Governors at a leading school for students with specialist needs. He is also a Member of the Chartered Management Institute. In his spare time, Rohit enjoys playing cricket for a few clubs in the Liverpool and Merseyside District Leagues.


Sophie Turnbull

University of the West of England, Head of International Office

Sophie has worked within the international recruitment sector for over ten years and during this time has specialised in markets, relocated to a regional office and travelled to a large number of key markets. She currently works as Head of International at UWE and before that has worked within the private sector as Head of Recruitment and as Regional Manager for South Asia, and North America based in Canada.


Steve Phillips

English UK, Chair

Steve Phillips is Chair of English UK, the national association of accredited language centres in the UK, and a Managing Director of the British Study Centres Group looking after Transnational Education and University Pathways. Steve has worked in the ELT industry for over 25 years as a school owner, in private higher education, and in the not-for-profit sector. He is TEFLQ (Cambridge Delta) and is a Fellow at the Chartered Institute of Marketing (CIM).


Tom Allardyce

Northumbria University, Assistant Director – Transnational Education (TNE)

Tom’s career in Higher Education started in 2001 at Glasgow Caledonian University.  Since then he has worked with a number of institutions and private providers across Scotland, England and New Zealand.  In 2013 Tom completed the MA Management of International Higher Education at Edge Hill University.   Since joining Northumbria University in 2016 Tom has led on European recruitment and more recently development of TNE activities.