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Diversification has been an ongoing agenda for many leading study destinations over the last decade. With the pandemic changing and impacting our global demographic and student mobility, there is now a monumental push for recruiters to rebalance the enrolment base from key emerging markets.

In addition to avoiding over-reliance on top senders and legacy markets, there are several reasons why diversification should be a key focus for Australia and New Zealand (ANZ) institutions.

Using IDP proprietary data, our latest report examines the following:

  • The top search, application and enrolment trends among diversity markets for ANZ institutions

  • Diversity markets with the highest conversion rates, from application to enrolment at ANZ institutions

  • The most popular study levels, programs and subjects among students from diversity markets

  • Key takeaways and recommendations, including using the right data and studying the unique trends among specific diversity markets to begin building a robust diversification strategy

IDP Diversity Snapshot: Australia and New Zealand

Rebounding International Student Demand for Australia and New Zealand from Diversity Markets

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CP - Image - Sophie Tudor
Sophie Tudor20 March 2023