High-impact advertising solutions that convert
As leaders in digital marketing, we offer institutions a full suite of high-impact advertising solutions across the world's most popular student websites. Institutions are able to prioritise specific audiences and niche courses using both onsite and off-site promotions, leading to more click-throughs and conversions to enquiry and application.
Featured Institution
Featured Institution helps your institution shape recruitment outcomes and diversity objectives by driving more engagement in targeted locations. It enables you to generate more page views, leading to increased web-clicks to your website and thereby directing more leads for your university and IDP counsellors to convert. Featured Institution also allows you to drive more targeted student engagement with your university brand at key points in the recruitment cycle.
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If you’d like to find out more about this service, please get in touch with our client partnership team
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Audience Extension
Our Audience Extension service enables your institution to refine targeting by subject, study-level and location in order to reach the right students at the right time. It also allows you to influence students who view university content but are not first-time converters and to widen your reach by delivering key messages to students who have researched competitors. We work closely with you to understand your recruitment objectives and tailor an effective strategy that optimises your performance with proven return-on-investment.
Sponsored social media posts
Boosted social media posts allow institutions to have additional brand exposure and reach prospective students on social media platforms. These posts share your institution’s most compelling content and direct students back to your institutional website or Content Hub through selected Hotcourses and IDP social media accounts across Facebook and Instagram.
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