IDP Connect IQ helps address the key challenges faced by higher education institutions by unlocking the full potential of data and intelligence. Empowered by our real-time student data and cutting-edge analytics, institutions can make informed and evidence-based decisions using our range of IQ services. IQ offers a full suite of raw data, analytical tools and expert support to help institutions elevate their performance in an increasingly competitive higher education arena. Drawing on the world’s largest live dataset of researching prospective students, we help institutions discover what, when, where and how students are approaching their studying experiences and to accurately predict future trends.
Download our IQ International brochure below:Download brochure
A new bolt-on addition to Demand Tracker, IQ Demand Tracker Premium allows additional comparative functionality for advanced portfolio analysis. With market-leading functionality, Demand Tacker Premium allows you to unlock unprecedented insight into national and competitor demand in relation to your institution. This is achieved through new dashboards, all with in-built three-way comparison, including subject area share, sub-discipline comparison and course gap analysis.
Identifying which subjects are attracting the lion's share of your institution's demand and identifying where the opportunities lie at both a national and competitor level.
Tracking trends in subject demand over time to monitor the flows of student interest for your institution against the market as a whole and against your self-selected competitor set.
Exploring geographical breakdowns of demand from overarching trends to granular detail, including by subject or sub-discipline.
For more details on IQ Demand Tracker Premium, watch our videoIQ Demand Tracker Premium video
Demand Tracker is a self-service subscription tool that draws on the world’s largest live student dataset, enabling institutions to visualise, track and forecast trends in student demand. Using Demand Tracker, institutions can visualise prospective student behaviour from as early as 1-2 years before students make their higher education decisions, empowering them to identify and understand changes in student behaviour. Institutions can observe the impact of policy decisions, forecast areas of growth or decline and compare their performance in relation to competitor institutions.
Subscribers get access to a range of exclusive intelligence reports, including customised visualisations from sector data sources such as AEI and tailored global reports highlighting a variety of themes from our live dataset of over 100m annual site visits. Demand Tracker offers both a helicopter and microscopic view of the higher education landscape, equipping institutions with the knowledge to run highly effective student marketing and recruitment campaigns.
Real-time analytics allowing institutions to focus on demand trends such as region, city, subject, sub-discipline, study level and more to allow for accelerated and improved decision making
Increased competitor intelligence and benchmarking against self-selected competitor set to shape future recruitment and marketing strategies
Data visualisation for all key international markets and IDP student placement analytics
Access to our International Crossroads survey dashboards, enabling you to analyse the perceptions and intentions of international higher education applicants and offer-holders during the coronavirus pandemic
For us IDP Connect IQ has been brilliant. We’ve each become like data detectives, piecing the pieces of the puzzle together. It’s a different skillset to what we were using pre-COVID, and we’re taking targeted action from our findings in the data. With the data and competitor tools from IDP Connect IQ, we don’t need to be road warriors like we have been in the past. Now we’ve got information that we can use without going into the field. It brings better outcomes and a better quality of work/life balance.
EXECUTIVE DIRECTOR, INTERNATIONAL
Competitor tracker gives you a deep understanding of your competitor landscape and how to improve your institution’s performance accordingly. Through the tool, you’re able to identify who your key competitors are and to which institutions you are losing market share and leads. Comprising of a bespoke range of live student data dashboards - unique to your institution - these industry-first tools analyse four key metrics of performance: shared views, interactions, applications and lost/gained enrolments, all designed to deliver unprecedented insights.
This tool unlocks the insights you need to improve your performance against key competitors and reach the pinnacle of the student placement market.
Providing a true picture of where your institution stands in relation to key competitors
Revealing who your key competitors are, both overall and at each stage of student recruitment
Tracking your institution’s performance over time and showing the effectiveness of specific campaigns
For more details specifically on IQ International Competitor Tracker, download our brochure below: