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The move signals the university’s commitment to global growth and the development of its brand in line with the core values it shares with the educational guidance company of being student-first, digitally innovative, and omnichannel. 

A pioneering and careers-led university, UEL is internationally recognised, with a global ranking of 801-1000 and a student population of 17,000 from 135 countries. The London institution’s partnership with IDP will focus on building a strong and diverse international student population that is resilient to the whims of the global market.  

Commenting on the new partnership, Vanessa Varvas, Chief Marketing Officer at the University of East London, stated; “We are pleased to announce our new partnership with IDP Education. As a careers-led, globally focussed, enterprising university in East London, we are delighted to be starting this strategic partnership with a global organisation that supports our vision. Collaborating with IDP enables us to gain access to the world’s largest community of students, through an unrivalled range of omni-channel platforms, which make them the ideal partner for us. Their human touch and expertise through in-country counselling, combined with forward-thinking digital experiences, offer the best of both worlds for our students and colleagues around the world. Adding to this the real-time knowledge we can gain through working with IDP’s data and analytics services, we are excited to embark on a collaboration that will allow insight-led strategy decisions that truly reflect student needs and support one of our institutional priorities of being a ‘Global’ University – Local Anchor, Global Gateway.” 

By beginning a Core Membership with IDP Connect, UEL will receive digital support across the full student recruitment funnel, from a premium advertising presence on IDP Connect’s international websites and apps through to targeted nurturing via omnichannel communication. 

Core Members are also given exclusive access to additional insights from IDP Connect’s live global student database and feedback from IDP’s in-country student counsellor network to inform recruitment strategies and optimise outcomes.  

Recent data released by IDP Connect showed that UK institutions who signed up for Core Membership saw a 49% increase in enrolments between the 2018/19 and 2019/20 academic cycles, compared to a 23% increase for institutions who only advertised on IDP sites.  

Emma Skelton, Senior Client Manager responsible for UEL, “We are thrilled to be embarking on a new partnership with the University of East London, a rising star in UK Higher Education. They will now be connected to our 1,200 student-first counsellors operating in 32 countries. We will be supporting prospective UEL students with digital solutions at every stage of their student journey, from early research to enrolment.  

The addition of UEL to the UK client list means we are now able to offer our students even greater choice and we are delighted to be working with them across our global network. As a careers-focussed institution in the World’s top young 250 universities, with world-leading research in several subject areas, UEL is attractive to a wide range of international students wishing to study in the UK”. 

IDP Connect is the strategic partner of choice for institutions seeking access to engaged student communities. As part of IDP Education, the world leader in student recruitment, IDP Connect uses its global expertise, data-driven insights and trusted human connections to match universities, schools and colleges with the right students from around the world. 

For more information regarding the partnerships IDP Connect offers to institutions looking to advance their international student recruitment, reach out to us on: internationalclientteam@idpconnect.com  

CP - Image - Headshot - Ella Grimwade - UK
Ella Grimwade17 March 2021