Discover our latest IQ case study, which showcases how our IQ team supported University of York, member of the UK’s Russell Group, to inform market strategy and portfolio planning through unique data insights.
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It has become increasingly apparent, within the Higher Education sector, that students begin researching undergraduate courses 18 months or more before submitting their applications. What has yet to be effectively understood, is how the behaviour and journey of students researching universities this far in advance differ from that of students closer to the application deadline.
Remember worrying about the Millennium Bug? If so, you might also remember that in 2000 a new online disruptor revolutionised the travel sector: Trip Advisor was born, and hotel managers the world over began to sleep a little less comfortably in their duck down quilted beds.
New research has revealed many international students with enrollment offers from universities remain determined to fulfill their global education goals – despite the travel restrictions caused by the COVID-19 pandemic. The majority of students surveyed are holding on to aspirations to commence their studies on-campus within months of their originally intended start date.