Conent Hubs are at the heart of our digital content campaigns, providing institutions with dedicated profile pages across our suite of international student websites to promote their unique selling points in the most effective way possible.
Content Hubs replace traditional text-heavy university profiles with immersive video-led content aimed at sharing the stories, successes and innovations of institutions. Designed to generate interest at the top of the recruitment funnel, each Content Hub is adapted to suit different markets by displaying market-specific and translated content. Researching students are given an insider’s perspective of an institution, leading to valuable student interactions such as web clicks and email inquiries.
Promotion of market-specific, translated content to prospective students across 11 IDP Connect international student websites
An average increase of 10% time spent on site and triple the number of inquiries received (for institutions with video-led Content Hubs)
If you’d like to find out more about this service, please get in touch with our client partnership teamContact us
"The University of Winnipeg signed on as an IDP Connect Core Member in December 2019. Shortly after our Content Hub went live, we experienced an increase in web traffic and qualified leads directly to the university and know that IDP in-region teams are nurturing further leads. I appreciate the diversity in the leads (country, program of interest, etc.), it’s allowing us to promote our programs to a far greater audience."
Director, Student Recruitment
University of Winnipeg