In late 2021, we launched our offer in principle service in the UK and Australia, now known as FastLane, to match prospective international students to suitable universities and colleges around the world at the click of a button.
This ground-breaking service is now available in Canada and fast tracks students through to receiving an in-principle offer, before they are required to submit their applications, thereby ensuring that students can find the right courses and institutions faster and more easily. FastLane is available via the IDP Live app (which has 1m+ downloads), desktop and within counsellor offices, and provides students with all the information they need to make the right higher education choices.
How FastLane works
Accessible through an app and now across IDP offices, FastLane invites students to share their study goals and current qualifications. Upon completing their academic profiles, students are matched to courses they are eligible to apply for based on the rules the institution has set. If they want to proceed, students can receive an in-principle offer from their chosen institution within 30 minutes of submission.
This transformative real-time response means students only apply to courses where they know they meet the institution entry criteria, greatly reducing the number of applications they make, while institutions receive higher quality applications, more quickly.
Key benefits mentioned by FastLane clients include:
- Accelerating and simplifying the application process for admissions teams
- FastLane ensures that only suitably qualified candidates are matched to the right courses
- Diversification of their international portfolios (FastLane is live in over 100 global IDP offices across 15 countries)
- Strengthening and building relationships with student counsellors in key student markets to ensure best-fit applicants are matched to the right institution and course
Our premium end-to-end recruitment solution, Core Partnership, offers you the opportunity to be at the forefront of our rapidly expanding global community and accelerate your growth in key recruitment markets. Drawing on 100 million visits per year across our global network of student-facing websites, we ensure that your institution’s content reaches key source markets through multiple channels optimized for enrolment outcomes at each stage of the funnel.
Our end-to-end model is designed to support students from their initial research all the way through to enrolment, harnessing the power of digital content marketing to guide students to the right institution.
Core Partnership gives you access to sector dashboards and in-market intelligence, in addition to strategic and targeted engagement with the biggest network of researching prospective students in the world. We also have a global network of student-first counsellors who serve as your trusted representatives on the ground.
"We have appreciated the exclusive webinars and international market intelligence for IDP Core Partners, especially during early 2020 during the COVID-19 pandemic crisis. The intelligence from their extensive ‘on-the-ground’ network was invaluable. We look forward to receiving this content regularly and accessing features allowing us to stay informed on global trends tracking real-time student data."
Director, Student Recruitment
University of Winnipeg
Core Partners receive access to Demand Tracker, our self-service data tool, which provides granular analytics on student search behaviour and real-time demand through the 100M+ annual visits to our websites. Featuring customizable data visualizations powered by Tableau, Demand Tracker allows Core Partners to view study-level, program-level, country-level, and even city-level demand, so that institutions can develop more effective recruitment and marketing strategies.
Core Partners have exclusive access to a range of dashboards and in-market intelligence tools to help meet objectives and recruitment targets. These include access to external data sources (such as IRCC, HESA, Open Doors), VIP webinars focused on on-the-ground market shifts, and regular review meetings to better understand recruitment and digital performance metrics.
Content Hubs are at the heart of our digital content campaigns, providing institutions with dedicated profile pages across our suite of international student websites to promote their unique selling points in the most effective way possible. Content Hubs replace traditional text-heavy university profiles with immersive video-led content aimed at sharing the stories, successes and innovations of institutions.
Our IDP Study Abroad App places IDP in the pockets of prospective students around the world. It’s designed to guide and support students throughout their research journey. Through the app, prospective students can access counsellor updates, find local counselling offices, track application statuses and receive ongoing guidance and support. Core Partners can opt to have their unique content placed at key touch points on the app.
Our new Ask IDP platform enables institutions to share short video answers in response to frequently asked student questions, offering a personalized human touchpoint to prospective students. The platform enables students, counsellors, alumni and clients to seamlessly record short questions and answers about a variety of experiences at an institution. The user-generated content created through the platform is used to promote your institution to key source markets.
We match students to institutions through full-funnel support, starting from their initial online search all the way through to counselling and enrolment. Our 1,300+ student-first counsellors have years of higher education experience, working as your representative on the ground to ensure optimized placement of highly qualified students at your institution and working with students using a streamlined and efficient process.
Discover how we can support your international enrolment strategyGet in touch