US Editor's Choice

IDP Connect Launches Core Membership

IDP Connect is delighted to announce the launch of our new Core Membership, designed to leverage institutional brands across the largest physical and digital network of prospective students in the world.

The new offering was developed through university feedback and collaboration, allowing IDP Connect to shape our products and services around the specific needs of institutions and boost recruitment outcomes.

Harnessing the power of digital content marketing and expert face-to-face counseling at our 120+ offices around the world, the Core Membership provides institutions with omnichannel opportunities to reach students throughout every stage of their research and decision-making process.

As a student-first organization, IDP provides the information, support, and guidance that students need throughout their journey via tailored content from partners, allowing students to find the right university for them.

Core Members are able to share content and messages through automated nurture emails, leading to increased levels of conversion. Our vast database of millions of prospective students shows that effective digital marketing campaigns lead to increased enrollment.

Key benefits of the Core Membership:

  • • Access to the largest physical and digital student network in the world (82 million international web visits per year and over 120 student counseling offices).
  • • IDP Connect’s Insights tool, which tracks the real-time online behavior of our global audience, allowing universities to make informed marketing decisions, plan data-driven recruitment travel, and design content strategies that engage students at vital points of their research journey.
  • • Expert face-to-face counseling services at over 120 offices around the world, allowing us to understand the needs, concerns, and goals of prospective students and ensuring they are well placed to achieve their international education ambitions.
  • • Boosting conversion rates through our automated nurture emails, which share your student content at crucial stages of the recruitment journey.
  • • Increased exposure to prospective students, as Content Hubs are featured on a rolling basis at IDP offices around the world.
  • • Exclusive access to enhanced services, including custom reporting, diversification strategies, customized content services, and tailored demand generation.
  • • Access to My IDP Connect, a one-stop-shop online portal where you can register for our events and webinars, edit your student-facing course information across our websites, receive news tailored to your institution, and access our Insights tool.

Institutions grandfathered into the Core Membership due to the nature of their partnership have already seen significantly increased web clicks, email inquiries, and enrollment rates.

To learn more about becoming a Core Member, contact us today.

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