University of North Texas Content Hub on a laptop screen

Content Hubs

Content Hubs are at the heart of our digital content campaigns, providing institutions with dedicated profile pages across our suite of international student websites to promote their unique selling points in the most effective way possible.  

Content Hubs replace traditional text-heavy university profiles with immersive video-led content aimed at sharing the stories, successes and innovations of institutions. Designed to generate interest at the top of the recruitment funnel, each Content Hub is adapted to suit different markets by displaying market-specific and translated content. Researching students are given an insider’s perspective of an institution, leading to valuable student interactions such as web clicks and email inquiries.  

Benefits include: 

  • Promotion of market-specific, translated content to prospective students across 11 IDP Connect international student websites

  • An average increase of 10% time spent on site and triple the number of inquiries received (for institutions with video-led Content Hubs)

Get in touch

If you’d like to find out more about this service, please get in touch with our client partnership team

Contact us

Our global reach

190+Offices worldwide
55k+Course enrolments
100m+Site visits per year
8+ in 10Students would recommend us

"IDP remains a leader in the industry, and it has been our pleasure to work with highly talented and dedicated IDP team members over the years. Their commitment to excellence and vast knowledge of the regions they support has defined our strong partnership. As we look towards increasing our strategies for innovation and success, we are grateful to everyone at IDP and appreciate our continued partnership."

Hannah Mee Eun Girman

Assistant Director, International Admissions

University of Cincinnati

Let us join you on your journey

Discover how we can support your international enrolment strategy

Get in touch