Over the past three years we have logged over 12 million monthly page views, tracked 200 separate metrics and crunched over 2 billion individual pieces of data. While this data helps shape and develop our own student-facing products, it also allows our university partners to understand prospective student demand.
Our industry-leading Insights tool allows institutions to:
- Understand the real-time impact of global policy decisions in a rapidly changing market
- Identify areas of opportunity by monitoring demand for competing institutions
- Make agile, data-led decisions on portfolio planning, marketing and in-country activity
Watch The Video On Our Insights Tool To Find Out How Your Institution Can Use Real-Time Data To Inform Your Marketing And Recruitment Strategy And Remain Ahead Of The Curve.
What the sector says
AVP of International Enrollment Maryville University
“IDP Connect insights inform how we plan our recruitment year. Before we plan, travel, build online outreach – we consult our insights data to be sure we are making smart, strategic decisions.”
Professor Michael Arther
President and Provost University College London
“The IDP Connect Insights tool provides Universities with the kind of rich, sophisticated data that can truly inform international recruitment strategy. It really is unique in its ability to provide real-time data to drive, for example, key decisions on volume vs diversity.”
Are you able to measure your business outcome, rather than just count visitors to your site? Through our services you will be able to understand the fundamental aspects of effective digital marketing, from identifying users of your website & tracking the effectiveness of marketing campaigns, to improving user experience.