Over 69 million students use our sites annually to match their academic and financial profile with best fit institutions and academic programs.
Whether you are looking at web traffic, tracking through to enrolment or looking at a results-based model.
We have some of the leading experts in higher education delivering market-specific experience, analytics, and insights.
Meet our recruitment teams
With 400,000 academic programs listed and 6,000 global institution partners, we help support higher education around the world.
Global Higher Ed team
Responsible for: International recruitment support for Universities in APAC, North America and the UK
Brand focus: Hotcourses Abroad and international websites
Based in: Boston, London, Sydney
UK Higher Ed team
Responsible for: Domestic recruitment within the UK at both Undergraduate and Postgraduate level
Brand focus: Whatuni, Complete Uni Guide, Postgraduatesearch
Based in: London
UK Adult Learning team
Responsible for: online, distance learning and college advertising to students within the UK
Brand focus: Hotcourses.com, Floodlight.co.uk, TrainingandCourses.com
Based in: London
Responsible for: providing personalised online counselling in India for prospective international students through our face to face, and online agency service
Based in: Chennai, New Delhi.
All our sites are designed to engage and support students from the early stages of research through to enrollment via unique digital tools. For all journeys we look to personalise the experience for the student user. We do this in a number of ways:
Personalised timeline for prospective undergraduate students
Thousands of current student reviews
The ultimate search tool to match students with best fit institutions and programs based on specific requirements
Here are just a few of the advertising options we can provide:
Professionally translated profiles to promote an unlimited number of academic programs, key facts, student reviews, videos, and more.
Institutionally branded microsites that universities can integrate into their own website, providing translated content to their site visitors.
Targeted banner advertising opportunities on our student-facing websites to increase institutional brand awareness or promote specific programs.
Email and social media campaigns geo-targeting highly motivated international students that have been researching universities abroad.
Enrolment Matcher Tool
The tool is available to all Institutions at no charge, and was shortlisted for the Education Investor 2016 awards for ‘Best use of Educational Technology’.
The Enrolment Matcher Tool (EMT) is a simple and secure tool that helps institutions track applicants, admits, and enrolments as a result of activity on all Hotcourses websites, with the ultimate goal to report definitive return based on marketing spend.
Institutions are signed up to run the tool
Confirmed matched enrolments for 2016/2017 academic year
Student records uploaded to the EMT in the 2016/2017 academic year
Here are just a few examples from across the education industry on how the EMT has helped our clients
University at Buffalo – SUNY
Joseph Hindrawan, Assoc. VP & Director, International Enrollment Management
“We started using Hotcourses about five years ago to channel student interest and generate inquiries. We have strong brand recognition in most Asian regions, but not much recognition in Latin America. We worked with Hotcourses to target the Latin American market and have successfully seen increased brand recognition and inquiries from that region.”
Norwich University of the Arts
Richard Brown, Marketing Manager
“Whatuni has been a valuable source of traffic to our website. Our analytics reveal that traffic from Whatuni is of a much higher quality than other platforms with a lower bounce-rate and more relevant visitors spending nearly twice the time on site. The proportion of those booking open days, requesting prospectuses and making applications is much higher than other platforms.”