IDP Connect, a business unit of IDP Education and formerly Hotcourses Group, has sold the Floodlight.co.uk brand and will be transferring the UK adult learning courses from floodlight.co.uk and hotcourses.com to findcourses.co.uk, owned by EMG – Educations Media Group.
The sale means that the Floodlight brand and domain ownership moves to EMG and its content will be redirected to findcourses.co.uk for a period of two years. IDP Connect retains ownership of its other adult learning brand, Hotcourses.com but will redirect traffic and content from this site to findcourses.co.uk for the same period. Over the coming weeks and months both companies will be working together to ensure the smooth transition of assets and communicating with clients and users directly on any changes that may impact them.
The sale will allow findcourses.co.uk to expand their reach in the adult education market, allowing users to seamlessly find, compare and book a wider range of courses both in the UK and globally.
Fredrik Söderlindh, EMG CEO, says: “With more people embracing continuous learning both personally and professionally, this acquisition is a major step for EMG – Educations Media Group and certainly a leap towards our goal of helping everyone in the world find the right education. We are delighted to be able to expand our UK business unit, findcourses.co.uk, with the addition of adult learning and leisure courses whilst continuing to help service and grow the professional training market. We look forward to building on the Floodlight legacy and providing their users with a rounded service on findcourses.co.uk.”
The sale will also allow IDP Connect to concentrate efforts and resources on the continued development of its Higher Education products and services, whilst ensuring the continuation of Floodlight, a brand that has been a mainstay in personal development since 1936.
Simon Emmett, IDP Connect CEO, says: “It was very important to me that we found a good home for Floodlight and the content from Hotcourses.com for the benefit of its many hundreds of thousands of users and the companies and institutions that advertise and list their courses on the site. In passing on responsibility for this famous brand to EMG I believe that we have done just that.
“IDP Connect will continue to build and develop products that connect prospective students in higher and further education with the right institutions both here in the UK and across the world. As part of IDP, we provide an unparalleled service for clients and, in turn, deliver a connected experience for students in our pursuit of developing the world’s leading education platform and connected community.”
About findcourses.co.uk and EMG – Educations Media Group
Findcourses.co.uk is the UK arm of EMG – Educations Media Group, which since 2009 has been helping individuals and companies find professional training and courses with education providers.
Founded in 2001, EMG has pioneered 20 local brands spanning the entire education spectrum and works with over 4,000 education providers in 40 different countries across the world. EMG help 30 million visitors across their sites every year find the right course for their needs. Their platform accelerates the growth of educational institutions by providing a one-stop-shop for promoting any type of course or degree programme, using targeted marketing to find the right students. EMG reaches out to students and professionals worldwide through its leading online services, comprehensive media partners, school visits and educational conferences and exhibitions. The global head office is located in Stockholm, with local offices in Copenhagen, Helsinki, Mannheim and Oslo.
About IDP Connect
IDP Connect is a division of IDP Education, global leaders in student marketing and recruitment. Working with institutions as true partners, IDP Connect understands institutions’ needs and enhances their capabilities with the transformative power of data, insights and engaged student communities. Whether an institution’s campaign and recruitment ambitions are local or global, IDP Connect’s inspired solutions empower them to connect with the right students, with clarity and confidence.
IDP Connect is embedded in the markets its educational partners operate in and gives them access to over 30 countries worth of in-market knowledge. It also has a trusted student audience of more than 98 million prospective students across its sites each year. IDP Connect’s exclusive real-time data provides institutions with actionable insights to drive and inform their marketing and recruitment strategies. Together with its partners, IDP Connect plays a vital role in global higher education and building on the trust and connections it has with students throughout the world.