APAC Editor’s Choice

IDP Connect Podcast – Global Student Marketing

Episode 2: Reviewing 2020 Intakes and Lessons Learnt for 2021

October 15th 2020

Listen to this episode if you’re fine-tuning your recruiting and marketing strategies and searching for insight from international institutions on how they have managed student needs and which learnings can be applied globally. 

Click the image below to listen to this podcast episode. We’re also on Buzzsprout Podcasts here.

In our second podcast episode, 2 institution representatives from Canada and Ireland share which communication, collaboration and student support strategies they’ve found the most effective and how they’ll be taking these learnings forward.

The podcast is chaired by IDP Connect Director of External Relations, Jonah Duffin, with panellists:

Cyndi McLeod, Chief Executive Officer of Canada Global University Systems
Declan Coogan, Associate Director, Student Recruitment at Trinity College Dublin

The panel cover key issues for institutions :

  • – How communication strategies to support students during the pandemic have been adapted. 
  • – The effectiveness of institutions working together with governments and local authorities to support students. 
  • – How to be more responsive to student needs (e.g. by utilising alumni networks and facilitating peer-to-peer support).

The podcast highlights which approaches have seen the most success as well as what can be learned from the past few months and taken forward to further support students across destination regions. The panel also discuss predictions for the coming months and how to juggle supporting current students with attracting new ones in the context of COVID-19.

Episode 1: The Global State of Play

Listen to this episode if you’re searching for the latest policy shifts in your country and insights into how competitor markets are faring.

Click the image below to listen to this podcast episode. We’re also on Apple Podcasts here.

 

In this inaugural episode, regional leaders at IDP Connect discuss the present and future for four major student destination markets.

The podcast is chaired by IDP Connect Director of External Relations, Jonah Duffin, with panellists:

Christine Wach, Director of Client Relationships for Canada
Katie Duncan, Head of Marketing and Communications for APAC
Ryan Fleming, Client Director for the USA
Emma Skelton, Senior Client Manager for the UK.

The panel cover key issues for each destination region including:

  • – Student visa and post-study work visa policies
  • – Restrictions and requirements for entering each destination country
  • – Course delivery methods and the learning experience at institutions
  • – Student support at a governmental and institutions level

 

The podcast highlights the challenges, successes and opportunities for both institutions and destination regions in attracting, retaining and protecting international students during COVID-19. The panel also provides expert insight into which steps should be taken by each region in order to protect the best interests of students and higher education institutions during the pandemic.

For any further support or information regarding the issues discussed in these podcasts, please reach out to us here.

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