Digital International Student Survey findings now out. Download survey here.
Call us: +44 (0)20 7384 6000 or email us:
Insights@idp-connect.com
LinkedIn

International Higher Education

Home Category: International Higher Education (Page 2)
People Discussion

How digital content marketing boosts student placement

Franki Clemens
,
No Comments
Over the last few years, digital marketing has dominated engagement with prospective students, whether through smart social media campaigns, leveraging alumni stories or working with vloggers to share student experiences. The biggest challenge for university marketers is how to stand out from the crowd in a way that drives conversion. Looking at which of our…
A woman's hand is touching screen on tablet computer iPad Pro at night for searching on Google search engine. Google is the most popular Internet search engine in the world.

Aligning international student expectations with search engines

Danielle Lapham
No Comments
Creating content on your website is a great opportunity to tell your institution’s story and let international students know what sets you apart from others. Identifying and telling this story is only half the battle though. In order to ensure the best amplification of your unique messaging, it is important that content on your website…
IDP Connect logo

PRESS RELEASE: Introducing IDP Connect

Katie Duncan
No Comments
Hotcourses Group and IDP Education are pleased to announce as of 30 January 2019, both organisations’ global client-facing services will come together as IDP Connect – a sub-brand of IDP. IDP Connect – the new B2B division of IDP – is the amalgamation of the two highly successful companies. The new brand cements IDP and…
Young African female student working on a laptop on campus

Research shows ‘digital native’ students seek validation from personal connections

Guest Author
,
No Comments
Despite the breadth of information available online, students still seek advice from someone they trust when making life-changing decisions such as studying overseas, according to new research conducted by IDP Education. Presented at the 2018 Australian International Education Conference in Sydney, IDP’s latest Student Buyer Behaviour study examined almost 3,000 students’ perceptions of the five…
Social media and global network concept.

International Recruitment Content Marketing Series: Leveraging International Alumni

Marty Bennett
, , ,
No Comments
In this final installment of our international content marketing series, we seek out the rarest of well-honed tools in strategic overseas recruitment plans: strong international alumni networks. Normally the preserve of prestigious institutions that have actively cultivated their former international students for years as part of advancement activities and admissions interviews, precious few institutions leverage…
Internation business concept

Saudi Students in Canada Looking to Other Key Markets

Franki Clemens
, ,
No Comments
The ongoing diplomatic dispute between Saudi Arabia and Canada has sparked a pronounced spike in searches by Canada-based users visiting the Hotcourses Middle East (HCME) website, a dramatic decrease in Canada’s market share on the same site and an increase of market share for other key markets. Using the international insights tool (known for tracking…
Scholarship

Indian student awarded UK scholarship through virtual agency

Franki Clemens
, ,
No Comments
Known for offering one of the best automotive engineering programmes in the UK, Coventry University has awarded a full scholarship to a postgraduate student from Pune, India, who was recruited through the Hotcourses India virtual agency. This prestigious Vice Chancellor’s Scholarship for Automotive Excellence was officially presented to the high-quality recipient at a meeting hosted…
STEM Header Image

International Recruitment Content Marketing Series: International Women in STEM

Marty Bennett
, , , , ,
No Comments
International Women in STEM In admissions circles, the rise in popularity of Science, Technology, Engineering, and Mathematics (STEM) programs among international students is nothing new. Since new regulations came into force in 2008, allowing additional optional practical training (OPT) work authorization time (initially 29 total months, now up to 36 months) for each degree level…
Menu