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International Higher Education

Home Category: International Higher Education (Page 2)

IDP called on to showcase Brisbane education to the world

Gracie Daniel
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When leading universities, government agencies and education providers in the Australian city of Brisbane set a goal to increase the sunny city’s profile among international students, they turned to IDP Education. In May 2019, 50 IDP education counsellors from around the globe gathered in Brisbane for an immersion program to showcase the Australian city’s world-class…

IDP Connect welcomes new international education strategy

Jonah Duffin
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It’s well over a week since the UK government announced a new International Education Strategy to grow the numbers of international students coming to study Higher Education in the UK. A rare and welcome good news story for the Higher Education sector in the context of continued uncertainty surrounding the Augar review and that other…

Understanding the impact of policy on international student demand

Franki Clemens
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Forming part of our quarterly series with Universities UK International, we’re delighted to present our latest findings on student demand from key source countries, including India, Brazil and Saudi Arabia, to a range of destination countries. We also focus on real-time demand coming from various regions across India to the UK. Our data reflects online…
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Social Media can help achieve international recruitment objectives

Guest Author
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The user journey is no longer about a linear path but instead about finding intent-rich moments and providing a valuable experience based on the student’s online behaviour. This includes looking at the things they do that indicate their interests and can be used to predict their next steps. It means, for example, looking at the keywords…
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How digital content marketing boosts student placement

Franki Clemens
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Over the last few years, digital marketing has dominated engagement with prospective students, whether through smart social media campaigns, leveraging alumni stories or working with vloggers to share student experiences. The biggest challenge for university marketers is how to stand out from the crowd in a way that drives conversion. Looking at which of our…
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Aligning international student expectations with search engines

Danielle Lapham
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Creating content on your website is a great opportunity to tell your institution’s story and let international students know what sets you apart from others. Identifying and telling this story is only half the battle though. In order to ensure the best amplification of your unique messaging, it is important that content on your website…
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PRESS RELEASE: Introducing IDP Connect

Katie Duncan
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Hotcourses Group and IDP Education are pleased to announce as of 30 January 2019, both organisations’ global client-facing services will come together as IDP Connect – a sub-brand of IDP. IDP Connect – the new B2B division of IDP – is the amalgamation of the two highly successful companies. The new brand cements IDP and…
Young African female student working on a laptop on campus

Research shows ‘digital native’ students seek validation from personal connections

Guest Author
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Despite the breadth of information available online, students still seek advice from someone they trust when making life-changing decisions such as studying overseas, according to new research conducted by IDP Education. Presented at the 2018 Australian International Education Conference in Sydney, IDP’s latest Student Buyer Behaviour study examined almost 3,000 students’ perceptions of the five…
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