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International Higher Education

Home Category: International Higher Education (Page 2)
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International Recruitment Content Marketing Series: International Women in STEM

Marty Bennett
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International Women in STEM In admissions circles, the rise in popularity of Science, Technology, Engineering, and Mathematics (STEM) programs among international students is nothing new. Since new regulations came into force in 2008, allowing additional optional practical training (OPT) work authorization time (initially 29 total months, now up to 36 months) for each degree level…
Welcoming international students

How Northumbria University welcomes international students

Franki Clemens
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Interview with Andrew Lane, Deputy Director of International Development at Northumbria University. In April this year, Northumbria University was voted among the top three institutions under the international category at the Whatuni Student Choice Awards (#WUSCA). What makes this awards ceremony so powerful is the fact that students themselves are the judges. With 148 institutions…
Teaching Excellence Framework

How TEF influences student decision-making: looking at data

Franki Clemens
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When the Teaching Excellence Framework (TEF) was first launched by the British government in June 2017, one of its main objectives was to guide prospective students in making sound decisions about where to study based on teaching quality and student outcomes. Over a year later, it’s questionable whether prospective students are actually using the TEF…
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International Student Recruitment Content Marketing: The Need for Foreign Language Translations

Marty Bennett
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The Need for Foreign Language Translations Having recovered from the whirlwind that is the annual NAFSA Conference, we reflect on how small the world has become with a gathering of over 9500 attendees from 100+ countries. Each trip into the Expo Hall served as a reminder of the many languages we speak and the common…
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NAFSA 2018: Creating meaningful connections with today’s digital-first international students

Katie Duncan
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YAWH – Meeting students halfway “We’ve built a bridge of good will and now we want to meet international students halfway, we want to strengthen the message of #YouAreWelcomeHere, develop world leaders and create a lasting legacy.” These words on the last day of NAFSA 2018 from Temple’s Jessica Sandberg were the perfect way to…
Diverse International Students Celebrating Graduation

Celebrating a Decade of Hotcourses Abroad

Raif Howley
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The flagship international site for Hotcourses Group, Hotcourses Abroad, is celebrating its ten-year anniversary this month. In an ever-changing international education sector, the website has been a pillar of strength, guiding millions of students all the way through their study abroad journey each year. “Hotcourses Abroad is unique for a range of different reasons, primarily…

How the #YouAreWelcomeHere campaign has shaped the way colleges tell their stories

Marty Bennett
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How the #YouAreWelcomeHere campaign has shaped the way colleges tell their stories In the last eighteen months the world of international student recruitment in the United States has changed markedly. The fallout from the political rhetoric of the 2016 U.S. presidential campaign and the various 2017 travel bans has been significant. Survey after survey reveals…

The Mission-Critical Role of Current Overseas Students in International Admissions

Marty Bennett
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Without question, technology is a double-edged sword. New tools can improve our daily lives but can equally deepen our frustrations as we try to keep up. As international educators, the most significant shift in how offices have changed over the last quarter century has been the rise of various tech-based service providers as partners for…

Why Content Marketing Means Everything In International Student Recruitment

Marty Bennett
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The conundrum that exists in international admissions offices is how to make the time to do content marketing right. Some might even be saying “content what?” Unless coming from a marketing background, most charged with international student recruitment learn on the job when it comes to knowing the essential elements of who, what, when, where,…
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Strategic digital marketing set to boost student recruitment

Franki Clemens
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“It is now more important than ever for universities to showcase themselves in a way that is relevant to students,” says Erica Rocha, Deputy Portfolio Marketing Manager of Hotcourses International. “A journalistic approach to digital content is often more effective than a commercially-driven one and leads to much higher levels of engagement.” Strategic Facebook Engagement…
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