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International Higher Education

Home Category: International Higher Education (Page 4)

How the #YouAreWelcomeHere campaign has shaped the way colleges tell their stories

Marty Bennett
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How the #YouAreWelcomeHere campaign has shaped the way colleges tell their stories In the last eighteen months the world of international student recruitment in the United States has changed markedly. The fallout from the political rhetoric of the 2016 U.S. presidential campaign and the various 2017 travel bans has been significant. Survey after survey reveals…

The Mission-Critical Role of Current Overseas Students in International Admissions

Marty Bennett
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Without question, technology is a double-edged sword. New tools can improve our daily lives but can equally deepen our frustrations as we try to keep up. As international educators, the most significant shift in how offices have changed over the last quarter century has been the rise of various tech-based service providers as partners for…

Why Content Marketing Means Everything In International Student Recruitment

Marty Bennett
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The conundrum that exists in international admissions offices is how to make the time to do content marketing right. Some might even be saying “content what?” Unless coming from a marketing background, most charged with international student recruitment learn on the job when it comes to knowing the essential elements of who, what, when, where,…
digital content

Strategic digital marketing set to boost student recruitment

Franki Clemens
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“It is now more important than ever for universities to showcase themselves in a way that is relevant to students,” says Erica Rocha, Deputy Portfolio Marketing Manager of Hotcourses International. “A journalistic approach to digital content is often more effective than a commercially-driven one and leads to much higher levels of engagement.” Strategic Facebook Engagement…

Open Doors 2017 and the Need for Timely International Student Data

Elle Butler
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Taking a holistic approach to analyzing data and trends for international student recruitment The Institute for International Education released their Open Doors 2017 data on November 13th, covering the enrollment statistics of international students studying in the U.S. during the 2016/17 academic year. Since the fall 2016 enrollment period, the U.S. has experienced major shifts…

Hotcourses Group and IDP launch new student recruitment platform

Jonah Duffin
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Hotcourses Group and IDP Education are excited to announce a pioneering international student recruitment partnership connecting 66 million prospective students searching online for courses with highly trained educational counsellors throughout the world. This model heralds the first end-to-end marketing and recruitment solution and seamless student journey from initial internet search through to enrolment and beyond.…

Early Signs that TEF Rankings are Impacting on International Student Behaviour

Aaron Porter
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Analysis of Hotcourses Group Insights data shows that the new TEF rankings are having little notable impact on the entrenched hierarchies and reputations of UK universities amongst domestic students. However, in many key overseas markets it appears that the TEF is driving increasing levels of interest in Gold ranked universities. Aaron Porter, Hotcourses Group Director…
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