International Higher Education

IDP Connect Podcast – Global Student Marketing

Episode 5: How will Clearing 2021 be different?

27 April 2021

The 5th episode in our podcast series tackles the subject of Clearing, including lessons learned, predictions for the future, and how institutions are adapting to serve students.

“How will Clearing be different in 2021?” is available to listen to on Buzzsrpout by clicking the image below.

Aaron Porter, Associate Director at IDP Connect, is joined by Vanessa Varvas, Chief Marketing Officer at the University of East London, and Melanie Fowler, Associate Chief Operating Officer at De Montfort University.

Key themes covered in the podcast include how expectations and motivations of students are changing, whether Clearing 2021 will be a more predictable and stable experience compared to Clearing 2020 and how the last year has enhanced digital platforms to better support student research.

Episode 3: UK HomePost Qualification Admission or Application – what might it mean for students and the UK sector? 

15 April 2021

We are pleased to announce our latest podcast in the Global Student Marketing Podcast series titled: Post Qualification Admission or Application – what might it mean for students and the UK sector? 

Here Aaron Porter, Associate Director at IDP Connect is joined by Danielle Fitzgerald (Director of Future Students Office) at the University of Leicester and Professor Richard Harvey (Director of Admissions) at the University of East Anglia. 

Key themes include Post Qualification Admissions/Applications (PQA) in addition to unpacking the potential impacts of universities across the UK with our panelists to discuss whether there is a case for implementation and the current admissions landscape. 

Listen on Buzzsprout Podcasts here

https://www.buzzsprout.com/1340458/8303148

Episode 2: Reviewing 2020 Intakes and Lessons Learnt for 2021

October 15th 2020

Listen to this episode if you’re fine-tuning your recruiting and marketing strategies and searching for insight from institutions from both sides of the Atlantic on how to successfully manage student needs. 

Click the image below to listen to this podcast episode. We’re also on Buzzsprout Podcasts here.

In our second podcast episode, 2 institution representatives from Canada and Ireland share which communication, collaboration and student support strategies they’ve found the most effective and how they’ll be taking these learnings forward.

The podcast is chaired by IDP Connect Director of External Relations, Jonah Duffin, with panellists:

Cyndi McLeod, Chief Executive Officer of Canada Global University Systems
Declan Coogan, Associate Director, Student Recruitment at Trinity College Dublin

The panel cover key issues for institutions :

  • – How communication strategies to support students during the pandemic have been adapted. 
  • – The effectiveness of institutions working together with governments and local authorities to support students. 
  • – How to be more responsive to student needs (e.g. by utilising alumni networks and facilitating peer-to-peer support).

The podcast highlights which approaches have seen the most success as well as what can be learned from the past few months and taken forward to further support students across destination regions. The panel also discuss predictions for the coming months and how to juggle supporting current students with attracting new ones in the context of COVID-19.

Episode 1: The Global State of Play

September 15th 2020

Listen to this episode if you’re searching for the latest policy shifts in your country and insights into how competitor markets are faring.

Click the image below to listen to this podcast episode. We’re also on Apple Podcasts here.

In this inaugural episode, regional leaders at IDP Connect discuss the present and future for four major student destination markets.

The podcast is chaired by IDP Connect Director of External Relations, Jonah Duffin, with panellists:

Christine Wach, Director of Client Relationships for Canada
Katie Duncan, Head of Marketing and Communications for APAC
Ryan Fleming, Client Director for the USA
Emma Skelton, Senior Client Manager for the UK.

The panel cover key issues for each destination region including:

  • – Student visa and post-study work visa policies
  • – Restrictions and requirements for entering each destination country
  • – Course delivery methods and the learning experience at institutions
  • – Student support at a governmental and institutions level

 

The podcast highlights the challenges, successes and opportunities for both institutions and destination regions in attracting, retaining and protecting international students during COVID-19. The panel also provides expert insight into which steps should be taken by each region in order to protect the best interests of students and higher education institutions during the pandemic.

For any further support or information regarding the issues discussed in these podcasts, please reach out to us here.

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