Hotcourses Group and IDP Education are pleased to announce as of 30 January 2019, both organisations’ global client-facing services will come together as IDP Connect – a sub-brand of IDP.
IDP Connect – the new B2B division of IDP – is the amalgamation of the two highly successful companies. The new brand cements IDP and Hotcourses Group’s position as global leaders in student marketing and recruitment, and provides institutions access to in-market knowledge in over 30 countries and an online trusted prospective student audience of more than 98 million.
Following on from the acquisition of Hotcourses Group by IDP in 2017, and the merge of the Hotcourses Group and IDP UK and Ireland teams in 2018, the organisations decided to retire the Hotcourses Group entity name and rebrand the business as IDP Connect.
The merging of Hotcourses Group and IDP client-facing teams will take place in Australia, New Zealand, the United States and Canada later in the year.
There will be no changes to IDP’s student placement services or student-facing activities, including Hotcourses Abroad, Whatuni or the Complete University Guide. These trusted brands, websites and services will remain student first, ensuring students have all the information and support they need to make the right decisions about their future. The IDP network of student counsellors and student placement services will also remain unchanged.
Andrew Barkla, CEO of IDP Education, said by bringing teams together, IDP Connect aims to provide an unparalleled service for clients and, in turn, deliver a more connected experience for students.
“The merge of our online student engagement capabilities and physical face-to-face support network is a key milestone in our pursuit to develop the world’s leading platform and connected community for our customers,” Mr Barkla said.
“Over the coming months, we’ll work together with our institution clients to better understand and enhance their capabilities using data, insights and our engaged student communities.”
Simon Emmett, CEO of IDP Connect, said the past two years have been an important stage in the process.
“We’ve collaborated as partners to focus on the clear synergies between Hotcourses Group and IDP,” Mr Emmett said.
“The new division signifies our work to date to provide a seamless journey for our clients and students – whether online or face-to-face.
“I would like to personally thank the clients and members of our advisory boards who have taken the time to be a part of this process. Their input has been invaluable and I hope that they see their recommendations and expertise has been taken onboard and adopted throughout this rebrand.
“We are excited about the next part of the journey in helping university clients achieve their marketing and recruitment goals and connecting students with life-changing educational opportunities.”
For more information, please visit idp-connect.com
How did IDP and Hotcourses Group come to this decision?
IDP and Hotcourses Group’s collective expertise since January 2017 has allowed both organisations to create a seamless journey for students that combines ground-breaking digital technologies with face-to-face support. They have combined and expanded the Hotcourses Group, Client Relations and Marketing teams and restructured to support these changes.
These developments and that of the new brand have been designed to meet institutions’ needs. Throughout this period both organisations have continued to listen to clients and to consult across the sector. As a result of these consultations and internal discussions it became clear that both organisations required a new way of unifying people and creating clarity in how they communicated with the sector.
Throughout the branding process, university clients and advisory groups across the world have been involved to ensure the new identity delivers for both students and institutions. The new brand, refined messaging and visual identity will provide clarity for institutions and better showcase the depth of combined knowledge and expertise and global reach, both in student placement and digital marketing.
The rebranding marks a step change for IDP Connect as it continues to innovate, working with students and institutions, to develop better more powerful data products, create digital solutions that connect students with institutions and continue to provide world-leading student recruitment solutions.
IDP Connect, as part of IDP, looks forward to continuing to build the leading global platform for a connected community, to assist international students on their journey through to study, helping them unlock the life-changing benefits that come from international education.
About IDP Education
IDP is a global leader in international education services. It helps international students study in English-speaking countries and its success comes from connecting students with the right course at the right institution in the right country. IDP has been operating for almost 50 years, creating a network of opportunity with offices in more than 30 countries. The organisation is also a proud co-owner of IELTS, the world’s most popular high-stakes English language test, and an operator of nine English language teaching campuses across South East Asia. In 2017 IDP acquired Hotcourses Group, world-leaders in engaging with students online.
IDP is a living network of students, clients, services, alumni and employers. Together, this network is working around the world to help our students connect to success.
About IDP Connect
IDP Connect is a division of IDP Education, global leaders in student marketing and recruitment.
Working with institutions as true partners, IDP Connect understands institutions’ needs and enhances their capabilities with the transformative power of data, insights and engaged student communities. Whether an institution’s campaign and recruitment ambitions are local or global, IDP Connect’s inspired solutions empower them to connect with the right students, with clarity and confidence.
IDP Connect is truly embedded in the markets its educational partners operate in and gives them access to over 30 countries worth of in-market knowledge. It also has a trusted student audience of more than 98 million prospective students across its sites each year. IDP Connect’s exclusive real-time data provides institutions with actionable insights to drive and inform their marketing and recruitment strategies.
With an entrepreneurial mindset and focus on innovation, IDP Connect creates digital products in collaboration with students that connect them with the right institutions. It also offers a one-stop-shop of services for institutions – including in-country promotion, student placement, and onshore arrival services – enabling them to reach their global recruitment ambitions.
Together with its partners, IDP Connect plays a vital role in global higher education and building on the trust and connections it has with students throughout the world.
For press enquiries please contact:
Katie Duncan, Head of Communications, IDP Connect
Marketing Communications Manager, IDP Education