Collette Lux | International Advisory Panel | IDP Connect
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About Collette Lux

Collette’s career includes senior roles in the private and public sectors encompassing Unilever, BBC, the UK government’s Department for Education & Skills, the UK’s Technology Skills Council, King’s College London and UCL.

At King’s, Collette was responsible for developing and implementing strategies to target students from the UK and around the world, at all levels of study and all disciplines. As part of her overhaul of student recruitment, she set up in-country offices in USA, India, China, Nigeria and Malaysia. The impact of these changes led to King’s being able to attract consistently more applications from higher calibre students, thus bucking sector trends.

Since joining UCL in 2017, she has delivered a new brand positioning and campaign that won two of the most coveted awards in the design and advertising industry and higher education sector. Leading her 70 strong department, Collette has transformed UCL’s approach to student recruitment and established the largest and most successful professional network at UCL, spanning more than 700 communications practitioners. She has also revolutionised internal comms against a challenging external environment of Brexit and the COVID-19 pandemic while building a professional, responsive new department.

Collette has been recognised by a number of communications and marketing industry awards including IPA Marketing Effectiveness 1993, the coveted UK Marketing Society Award in 1998 for the BBC’s award-winning trail ‘Perfect Day’, Time Out and New Media Age 2000, World of Learning 2004 and most recently UCL has shortlisted for THE Outstanding Marketing/Communications Team, Won Marketing Campaign of the Year in the PIEoneer Awards, Gold in The Drum Design Awards, Silver in the Fresh Awards, Bronze in the 2020 CASE Circle of Excellence Awards.