Jonah has over 20 years of experience in student recruitment and marketing both domestically and internationally. His main interests lie in using data and insight to aid strategic decision-making to drive student recruitment goals, influence policy and drive best practice. He joined IDP in the summer of 2017, leading the company rebrand and is the global Director of External Relations.
At IDP Jonah oversees the company brand and B2B marketing strategy as well as stakeholder engagement, communications and partnership work, working closely with colleagues across the sector and globally.
Prior to this, Jonah was Director of External Relations at Birkbeck University of London where he developed Birkbeck’s branding and visual ID and introduced highly successful data-driven digital student recruitment campaigns. He was also responsible for leading the digital transformation project, including the implementation of a new student recruitment website.