Digital services

Showcase your most compelling stories to prospective students

Focused on immersive video-led content, our international content hubs allow institutions to showcase the stories, successes and innovations that resonate most with prospective students around the world.

Institutions are able to promote market-specific and translated content to prospective students across our suite of world-leading student-facing websites with each content hub adapted to suit the nuances of individual markets.


Our expertise in creating country-specific content allows us to work closely with institutions ensuring that their recruitment goals are successfully met.  With the largest prospective student reach in the world and 50 years of experience in the higher education sector, we consistently design products and services to meet the market’s needs.

Content hub partners have the opportunity to:
  • Promote market-specific, translated content to prospective students across over 12 IDP Connect international sites.
  • Gain exclusive access to our partner network with a social media following of 2 million with exposure across regional Facebook pages and access to country-specific media.
Fast Stats:
  • Our in-house team created a content hub video for the University of Westminster, which led to a 265% increase in web page clicks (see video below).
  • Content hubs with rich content see on average a 10% increase in time spent on-site.

Content hubs with featured videos have had 3 times the number of enquiries compared to those without video content.

Our inhouse team is available to create content hub videos for institutions. Watch the film our video team made for The University of Westminster.

If you’d like to find out more about this service, please get in touch with our client partnership team:

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Featured Institution

Bringing together engaging multimedia content, fine-tuned audience targeting, and prime positioning at key stages in the user journey, Featured Institution is the next big tool in any student recruitment arsenal.

A premium multi-media slot at the top of student course search results ensures engagement with actively researching international students at a critical point in their journey.

With Featured University, you choose every detail of how you target and connect with prospective students, from selecting which of IDP’s sites and markets you target to which subjects and courses you appear for, customised targeting enables you to actively shape recruitment outcomes and create your optimised student population.

With total transparency over analytics including web traffic, campaign success, and conversions, institutions have demonstrable proof of recruitment outcomes and enhanced top-of-funnel awareness.

Stand out from the crowd when it matters and reach your international students with Featured Institution.

Download Featured Institution Brochure