On & off-site promotion

Offering institutions high-impact advertising solutions

The digital expertise we offer means that institutions are able to prioritise specific audiences and niche courses via onsite and off-site promotions.



Our onsite options allow institutions to choose from a wide variety of high-impact banner advertising choices, customised to boost recruitment on websites where users are already actively searching for study opportunities. Advertising can be structured by subject, study level and location, thereby ensuring maximised brand presence.


Our off-site options offer institutions the opportunity to display targeted advertising to people who have visited our sites and are now browsing the web elsewhere. This allows institutions to reach a highly-qualified audience of users who are actively researching HE opportunities, including those who have looked at competitor institutions.

Our targeted advertising leads to greater user engagement with the campaigns in the form of more click-throughs and conversions to enquiry and application.

We have a total average conversion rate of around 6-8% of post views & post clicks.

In addition to this we are able to use the data and insights we have on our visitors to actively reach out across the web to people who look and act like our visitors, thereby greatly increasing the reach of advertising campaigns and increasing awareness of specific institutions to a greater number of people.

The process

  1. Decide on your institution’s goals:
    • Open day sign ups
    • Clearing calls
    • Enquiries
  2. Select your competitor set (a minimum of 5 universities).
  3. We will ask you to place a conversion tracking pixel on relevant pages on your site.
  4. You supply us with your advertising creative.
  5. We will then retarget prospective students viewing your and your competitors’ profiles and course pages with your advertising and messaging.
  6. At the end of the campaign we will provide you with a full report including impressions, clicks, CPC, CTR, completed goals and CPA.

Conversion rates

What the sector says

Richard Brown

Marketing Manager, Norwich University Of The Arts

“Whatuni has been a valuable source of traffic to our website. Our analytics reveal that traffic from Whatuni is of a much higher quality than other platforms with a lower bounce-rate and more relevant visitors spending nearly twice the time on site. The proportion of those booking open days, requesting prospectuses and making applications is much higher than other platforms.”

Natalie Olarewaju

Corporate Marketing Manager, University of East London

“As higher education becomes an increasingly competitive scene for overseas students, IDP Connect provides an excellent one-stop-shop that helps them narrow down their choices in a more personalised way. Thanks to their global reach and strong brand presence, we’ve benefited from generating a good number of quality leads. The targeting opportunities across their products is great – we’re able to launch data driven campaigns that help deliver excellent ROI. Client services are also amazing and add great value throughout all campaign stages – from scoping and research all the way through to reporting and optimising.”

If you’d like to find out more about this service, please get in touch with our client partnership team: