IQ Build your institutional IQ with unique student demand intelligence and analytics
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IDP Connect IQ helps you address the key challenges faced by higher education institutions in unlocking the potential of data and intelligence.

Empowered by our unique proprietary data and cutting-edge analytics, institutions can make informed and evidence-based decisions using our range of IQ services. IDP Connect is leading the shift from retrospective hindsight to forward-looking intelligence; from descriptive to predictive analytics; whilst infusing our education expertise to provide true actionable insight.

 

How we can support

  • Are you looking to review your portfolio?
  • Do you want to better understand subject and regional demand?
  • Do you want to benchmark against your competitors?
  • Do you want to develop a marketing strategy based on real-time data?

IQ unearths the unknown opportunities for your institutions, unlocking potential routes to untapped markets.

IDP Connect IQ helps you address the key challenges faced by higher education institutions in unlocking the potential of data and intelligence.

IQ services offer a helicopter view of the global higher education landscape, using the world’s largest combined data set of student demand. From initial online search, through to application, offer and enrolments we are able to track global student demand in real-time.

Institutions are empowered by our unique proprietary data and make better decisions through the power of analytics. Through our range of IQ services IDP Connect are leading the shift from retrospective to forward-looking intelligence; from descriptive to predictive analytics whilst infusing our education expertise to provide true actionable insight.

 

The benefits

  • Accelerate and improve decision-making across your institution.
  • Invest in new programmes and markets through data and analytics.
  • Increase competitor intelligence to shape your future student strategy.
  • Access to the largest live data set of student demand

For further information, you can view our complete IQ video reel here.

Domestic IQ

IDP Connect’s domestic IQ packages provide a unique insight into the UK’s current and prospective student population, combining both historic and live data from 3 of the UK’s biggest student research brands: Whatuni, Complete University Guide, and Postgraduate Search. Utilising the richest sources of UK student data, IQ tools and services enable real-time demand analysis, informed trend predictions, and effective, far-sighted recruitment strategies.

New – IQ Demand Tracker Premium

Additional comparative functionality for advanced portfolio analysis

This bolt-on addition to the Demand Tracker tool provides the additional functionality on every dashboard of three-way comparison between market demand, your institution, and a dynamic competitor set or single competitor, for granular market position insight. Available now for our UK IQ subscribers.

International IQ

IDP Connect’s international IQ services offer a helicopter view of the global higher education landscape, using the world’s largest combined data set of student demand. From initial online search, through to application, offer and enrolments, we are able to track global student demand through the full funnel and in real-time.

IQ Services


IQ On-Demand

Access real-time granular demand analytics at your fingertips with our self-service IQ subscription.

Our range of On-Demand services empower institutions to make better decisions rapidly through advanced data visualisation, granular filtering and strategic intelligence summaries by utilising:

  • Real-time student demand tracker powered by Tableau
  • Granular programme-level analytics
  • Trend analysis
  • Competitive intelligence
  • Sector-level data visualisation for all key markets (International)
  • Regular strategic intelligence reports
  • IDP student placement analytics (International only)
  • Clearing analytics (Domestic only)
Consulting

Ensure that deep intelligence and analytics are the key drivers of your strategy.

IQ Consulting services are tailored to your institution’s specific goals and requirements. Your project will be completely bespoke, with our expert teams working tirelessly to interrogate our data and equip you with the knowledge and insight to implement enhanced strategies.

This is achieved through:

  • Custom demand analytics and bespoke data visualisation
  • Market gap analysis and white space opportunity assessment (International only)
  • Portfolio development analysis
  • International student placement funnel benchmarking (International only)
  • Bespoke competitor analysis
  • Google Analytics consulting
Research

Place customer and stakeholder intelligence at the heart of your decision making

IQ Research services answer the questions your institution sets out, delivering bespoke research projects that utilise a global network of students and counsellors (international) or 3 of the UK’s leading student brands (domestic) to provide in-depth answers and a unique insight into the student market using:

  • Bespoke Research projects
  • In-depth interviews with students and counsellors
  • Insight from 90+ markets (International)
  • Insight from unmatched UK presence and 3 leading brands (Domestic)
  • Unique student sampling
  • Comprehensive desk research

A TYPICAL IQ RESEARCH AND CONSULTANCY INCLUDES:

100 million

site visits each year analysed for behaviour and demand trends

50,000 student

enrolment data points from annual enrolments providing full funnel insight into subject, competitor and regional demand

2-3 years

of historic and third-party data researched, reviewed and analysed

55-60 days

of work spread across team members

10+ top competitors

identified using proprietary scoring methodology combining data from across our student journey

100+ counsellors

surveyed from 20+ countries

12+ in-depth

interviews with IDP counsellors in pre-identified key markets

50+ page

detailed report delivering analysis and actionable recommendations across marketing messaging, source market prospects, and portfolio opportunities

IQ International Competitor Tracker

Take full advantage of IDP Connect’s full-funnel student placement data and over 100 million annual site visits to revolutionise your understanding of the competitor landscape, and how to master it, with the IQ International Competitor Tracker tools.

Comprising of a bespoke range of live student data dashboards, unique to your institution, these industry-first tools analyse 4 key metrics of performance: shared views, interactions, applications and lost/gained enrolments, all designed to deliver unprecedented insights into the competitor landscape.

IQ International Competitor Tracker can:

  • Provide a true picture of where your institution stands in relation to key competitors in the market
  • Reveal who your key competitors are, both overall and at each stage of student recruitment
  • Track your institution’s performance over time and reflect the success of specific campaigns
  • Identify where your institution is succeeding, and where there are weaknesses, informing recruitment strategies that can take on your institution’s key competition

Unlock the insights you need to improve your performance against key competitors and reach the pinnacle of the student placement market as a whole.

Get in touch:

To book your IQ or Competitor Tracker demo reach out to us on the emails below:

International IQ: internationalclientteam@idp-connect.com

Domestic IQ: ukclientpartnerships@idp-connect.com

Testimonial

Professor Michael Arthur

President and Provost University College London

“The insights tool provides Universities with the kind of rich, sophisticated data that can truly inform international recruitment strategy. It really is unique in its ability to provide real-time data to drive, for example, key decisions on volume vs diversity.”

Reviews

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