Content Hubs are at the heart of our digital campaigns, providing institutions with dedicated profile pages across our suite of international student websites to promote their unique selling points in the most effective way possible.
Content Hubs replace traditional text-heavy university profiles with immersive video-led content aimed at sharing the stories, successes and innovations of institutions. Designed to generate interest at the top of the recruitment funnel, each Content Hub is adapted to suit different markets by displaying market-specific and translated content. Researching students are given an insider’s perspective of an institution, leading to valuable student interactions such as web clicks and email enquiries.
Promotion of market-specific, translated content to prospective students across 11 IDP Connect international student websites
An average increase of 10% time spent on site and triple the number of enquiries received (for institutions with video-led Content Hubs)
If you’d like to find out more about this service, please get in touch with our client partnership teamContact us
Our Featured Institution service helps your institution shape recruitment outcomes and diversity objectives by driving more engagement in targeted locations and subject areas. It offers you a premium multi-media slot at the top of student course search results, ensuring high engagement with actively researching international students at a critical point in their journey.
You choose every detail of how you target and connect with prospective students, from selecting which IDP sites and markets you target to which subjects and courses you appear for. Our customised targeting enables you to actively shape recruitment outcomes and create an optimised student population.
With total transparency over analytics, including web traffic, campaign progress and conversions, institutions have demonstrable proof of recruitment outcomes and enhanced top-of-funnel awareness.
Increased engagement in targeted locations and subject areas
Generation of more page views, leading to increased web-clicks to your website
Driving more targeted student engagement with your university brand at key times of the recruitment cycle
If you would like more information on Featured Institution, download our brochure hereDownload brochure
What really sets IDP Connect apart is their innovative omni-channel product offering and human touch with their counsellor network. IDP Connect helped us by providing strategic advice to both the international and marketing teams to ensure Liverpool understood where, and how we could influence students at each part of the recruitment funnel, and harness the power of digital recruitment.
Head of International Recruitment
Our Audience Extension service enables your institution to refine targeting by subject, study-level and location in order to reach the right students at the right time. It also allows you to influence students who view university content but are not first-time converters and to widen your reach by delivering key messages to students who have researched competitors. We work closely with you to understand your recruitment objectives and tailor an effective strategy that optimises your performance with proven return-on-investment.