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Content Hubs

Content Hubs are at the heart of our digital campaigns, providing institutions with dedicated profile pages across our suite of international student websites to promote their unique selling points in the most effective way possible.   

Content Hubs replace traditional text-heavy university profiles with immersive video-led content aimed at sharing the stories, successes and innovations of institutions. Designed to generate interest at the top of the recruitment funnel, each Content Hub is adapted to suit different markets by displaying market-specific and translated content. Researching students are given an insider’s perspective of an institution, leading to valuable student interactions such as web clicks and email enquiries.  

Benefits include: 

  • Promotion of market-specific, translated content to prospective students across 11 IDP Connect international student websites

  • An average increase of 10% time spent on site and triple the number of enquiries received (for institutions with video-led Content Hubs)

 

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If you’d like to find out more about this service, please get in touch with our client partnership team

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Find out more

If you would like more information on Featured Institution, download our brochure here

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Our global reach

120+Offices worldwide
30+Countries
100m+Site visits per year
8+ in 10Students would recommend us

What really sets IDP Connect apart is their innovative omni-channel product offering and human touch with their counsellor network. IDP Connect helped us by providing strategic advice to both the international and marketing teams to ensure Liverpool understood where, and how we could influence students at each part of the recruitment funnel, and harness the power of digital recruitment.

Rohit Kumar

Rohit Kumar

Head of International Recruitment

Liverpool University

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Audience Extension

Our Audience Extension service enables your institution to refine targeting by subject, study-level and location in order to reach the right students at the right time. It also allows you to influence students who view university content but are not first-time converters and to widen your reach by delivering key messages to students who have researched competitors. We work closely with you to understand your recruitment objectives and tailor an effective strategy that optimises your performance with proven return-on-investment. 

Let us join you on your journey

Discover how we can support your international enrolment strategy

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