Our premium end-to-end recruitment solution, Core Membership, offers you the opportunity to be at the forefront of our rapidly expanding global community and accelerate your growth in key recruitment markets. Drawing on 100 million visits per year across our global network of student-facing websites, we ensure that your institution’s content reaches key source markets through multiple channels optimised for enrolment outcomes at each stage of the funnel.
Our end-to-end model is designed to support students from their initial research all the way through to enrolment, harnessing the power of digital content marketing to guide students to the right institution.
Core Membership gives you access to sector dashboards and in-market intelligence, in addition to strategic and targeted engagement with the biggest network of researching prospective students in the world. We also have a global network of student-first counsellors who serve as your trusted representatives on the ground.
Available exclusively to Core Members and positioned as one of our VIP packages, Conversion Plus maximises your engagement with IDP student applicants and offer-holders. It is designed to optimise conversion through increased engagement with students throughout the recruitment funnel, offering the following benefits:
Optimised exposure on the IDP Study Abroad app through personalised conversion videos, tailored content, calls to action and drives to key conversion touchpoints (e.g., webinars, virtual meetings)
Featured custom questions posted to the Ask IDP platform with ‘answer’ videos showcased across our suite of global websites
Enhanced IDP event participation through pre-event email pushes, priority engagement during events and promotion in post-event emails with engaged students
“Core Membership has assisted us in accelerating our growth in key recruitment markets and is now clearly an essential part of our IDP partnership and our overall strategy. As a global recruitment partner, the membership has increased our awareness across a range of key international markets whilst also delivering demonstrable return on investment.”
Associate Director, International Recruitment & Partnerships Leeds Beckett University
Content Hubs are at the heart of our digital content campaigns, providing institutions with dedicated profile pages across our suite of international student websites to promote their unique selling points in the most effective way possible. Content Hubs replace traditional text-heavy university profiles with immersive video-led content aimed at sharing the stories, successes and innovations of institutions.CONTENT HUB VIDEO