Aimed at prospective students researching the most popular student websites in the UK, Content hubs are immersive video-led content profiles that allow institutions to showcase their stories, successes and innovations. Featured on Whatuni.com and the Whatuni app, each Content hub is designed to reflect student life, attract well-matched, highly qualified students and drive conversion rates.
List relevant courses high up in the search tools of the UK's most popular student sites
Showcase all aspects of campus and student life through engaging content, auto-play videos, virtual tours and 360-degree images
Gain direct open day referrals and bookings, highly engaged web traffic, prospectus requests and qualified leads
Analyse and track content views and interactions from our pre-qualified audience at any time
Measure the behaviour and key actions users undertake on your site through Google Analytics, as a result of an IDP Connect campaign
Use our enrolment matching tool to help you understand how IDP Connect campaigns contribute to your applications and enrolments in a uniquely transparent way.
With guaranteed enquiries you can ensure that your institution is prioritised in the top tier of search results on both whatuni.com and postgraduatesearch.com. This leads to significantly more content engagement and subsequent interactions by highly qualified prospective students with your course offerings and institution.
Increased traffic to your website by a highly qualified audience
More email enquiries and open day bookings
Google Analytics tracking and enrolment matching tool
The graph on the right indicates the impact of running a Guaranteed Enquiries package. Note: The peaks in the graph below indicate when enquiries were run on Whatuni. ROI metrics: web traffic, email enquiries, open day bookings, Google Analytics tracking and enrolment matching tool.
“The team at IDP Connect always provide an outstanding level of customer service. They are very quick to respond to requests and proactively monitor the performance of our campaigns, providing advice and suggestions where necessary. They are extremely knowledgeable about the sector and current trends and always generously share their knowledge and expertise. Most importantly, we feel they understand Queen Mary as an institution and as such have our best interests as a client at heart.”
Assistant Director of Marketing and Student Recruitment
Queen Mary University of London
We bring together engaging multimedia content which has been finetuned for audience targeting and prime positioning at key stages in the user journey. Our featured videos ensure engagement with actively researching students at critical points of their journey.