Data subscription

Our IQ Demand+ and IQ Portfolio tools address the key challenges faced by higher education institutions by unlocking the potential of data and intelligence. Empowered by our real-time data and cutting-edge analytics, institutions can make informed and evidence-based decisions using our IQ data services. IQ Demand+ and IQ Portfolio provide institutions with a unique insight into the UK’s current and prospective student populations, combining both historic and live data from three of the UK’s most popular student research brands: Whatuni, Complete University Guide and Postgraduate Search. These tools enable real-time demand analysis, informed trend predictions and far-sighted recruitment strategies to drive conversion and deliver effective return-on-investment outcomes.

• Are you looking to review your portfolio? 

• Do you want to better understand subject and regional demand? 

• Do you want to benchmark against your competitors? 

• Do you want to develop a marketing strategy based on real-time data? 

IQ Portfolio enables institutions to:

• Identify demand for your portfolio as well as gaps and opportunities.

•  All data drilled down to programme level ​

•  Keyword search capability ​

•  Benchmark with sector and competitor sets of your choice​

•  Identify trends based on region, course spread, course age profile and more