CP- UK Data subscription

IQ Demand+ and IQ Portfolio

Our IQ Demand+ and IQ Portfolio tools address the key challenges faced by higher education institutions by unlocking the potential of data and intelligence. Empowered by our real-time data and cutting-edge analytics, institutions can make informed and evidence-based decisions using our IQ data services. IQ Demand+ and IQ Portfolio provide institutions with a unique insight into the UK’s current and prospective student populations, combining both historic and live data from three of the UK’s most popular student research brands: Whatuni, Complete University Guide and Postgraduate Search. These tools enable real-time demand analysis, informed trend predictions and far-sighted recruitment strategies to drive conversion and deliver effective return-on-investment outcomes.

  • Are you looking to review your portfolio? 

  • Do you want to better understand subject and regional demand? 

  • Do you want to benchmark against your competitors? 

  • Do you want to develop a marketing strategy based on real-time data? 

IQ Portfolio enables institutions to:

  • Identify demand for your portfolio as well as gaps and opportunities.

  •  All data drilled down to programme level ​

  •  Keyword search capability ​

  •  Benchmark with sector and competitor sets of your choice​

  •  Identify trends based on region, course spread, course age profile and more

Get in touch

If you’d like to find out more about this service, please get in touch with our client partnership team

Contact us

Our UK reach

18m+Annual website visits
3 UK student-facing sites
6m+Page views on Whatuni

The team at IDP Connect always provide an outstanding level of customer service. They are very quick to respond to requests and proactively monitor the performance of our campaigns, providing advice and suggestions where necessary. They are extremely knowledgeable about the sector and current trends and always generously share their knowledge and expertise. Most importantly, we feel they understand Queen Mary as an institution and as such have our best interests as a client at heart.

CP- Institution profiles (UK) - Leah Brown image

Leah Brown

Assistant Director of Marketing and Student Recruitment

Queen Mary University of London

Let us join you on your journey

To find out how we can support your unique challenges

Get in touch