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IQ Demand Tracker

Our IQ Demand Tracker tool addresses the key challenges faced by higher education institutions by unlocking the potential of data and intelligence. Empowered by our real-time data and cutting-edge analytics, institutions can make informed and evidence-based decisions using our IQ data services. IQ Demand Tracker provides institutions with a unique insight into the UK’s current and prospective student populations, combining both historic and live data from three of the UK’s most popular student research brands: Whatuni, Complete University Guide and Postgraduate Search. The tool enables real-time demand analysis, informed trend predictions and far-sighted recruitment strategies to drive conversion and deliver effective return-on-investment outcomes.

  • Are you looking to review your portfolio? 

  • Do you want to better understand subject and regional demand? 

  • Do you want to benchmark against your competitors? 

  • Do you want to develop a marketing strategy based on real-time data? 

Get in touch

If you’d like to find out more about this service, please get in touch with our client partnership team

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Benefits of IQ Demand Tracker include:

  • Real-time analytics focused on granular programme levels, subject searches, where demand is coming from, Clearing trends and more to allow for accelerated and improved decision-making 

  • Competitor benchmarking and increased competitor intelligence to shape future recruitment and marketing strategies 

  • Analysing the impact of policy decisions, forecasting areas of growth or decline, and comparing performance in relation to competitor institutions

Find out more

For more details on the IQ Demand Tracker tool, view our video

Demand Tracker video

Our UK reach

19.5m+Annual website visits
3 UK student-facing sites
6m+Page views on Whatuni

“The team at IDP Connect always provide an outstanding level of customer service. They are very quick to respond to requests and proactively monitor the performance of our campaigns, providing advice and suggestions where necessary. They are extremely knowledgeable about the sector and current trends and always generously share their knowledge and expertise. Most importantly, we feel they understand Queen Mary as an institution and as such have our best interests as a client at heart.”

CP- Institution profiles (UK) - Leah Brown image

Leah Brown

Assistant Director of Marketing and Student Recruitment

Queen Mary University of London

CP- IQ services intl- consulting

IQ Demand Tracker Premium

A new bolt-on addition to Demand Tracker, IQ Demand Tracker Premium allows additional comparative functionality for advanced portfolio analysis. With market-leading functionality, Demand Tacker Premium allows you to unlock unprecedented insight into national and competitor demand in relation to your institution. This is achieved through new dashboards, all with in-built three-way comparison, including subject area share, sub-discipline comparison and course gap analysis. 

Benefits include:  

  • Identifying which subjects are attracting the lion's share of your institution's demand and identifying where the opportunities lie at both a national and competitor level. 

  • Tracking trends in subject demand over time to monitor the flows of student interest for your institution against the UK as a whole and against your self-selected competitor set or a single competitor. 

  • Exploring geographical breakdowns of demand from overarching trends to granular detail, including by subject or sub-discipline. 

Let us join you on your journey

To find out how we can support your unique challenges

Get in touch