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Research & consultancy

Introducing IQ

IDP Connect’s IQ tools address the key challenges faced by higher education institutions by unlocking the potential of data and intelligence. Empowered by our real-time data and cutting-edge analytics, institutions can make informed and evidence-based decisions using our range of IQ services. These services provide institutions with a unique insight into the UK’s current and prospective student populations, combining both historic and live data from three of the UK’s most popular student research brands: Whatuni, Complete University Guide and Postgraduate Search.

IQ tools enable real-time demand analysis, informed trend predictions and far-sighted recruitment strategies to drive conversion and deliver effective ROI outcomes.

  • Are you looking to review your portfolio?

  • Do you want to better understand subject and regional demand?

  • Do you want to benchmark against your competitors?

  • Do you want to develop a marketing strategy based on real-time data?

Find out more

Download our UK IQ Services brochure below:

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IQ Consulting

IQ Consulting is a bespoke package of services tailored to your institution’s needs and goals. We combine the UK’s biggest set of live student data sources, analytical tools and in-house expertise to provide full-funnel strategy analysis and deliver actionable insights, specifically designed to secure and grow your institution’s position within the marketplace.  

IQ Consulting includes custom demand analytics and bespoke data visualisation, portfolio development analysis, in-depth competitor analysis and actionable recommendations for data-centric student recruitment strategies. Our IQ consultants have decades of director-level experience from universities, business, technology and analytics, and will work closely with you to drill down into the detail of how your institution is performing, where the opportunities are, and how to take advantage of them.  

Benefits include: 

  • Extensive portfolio development based on custom demand analytics and data visualisations 

  • Bespoke and in-depth competitor analysis  

  • Google Analytics consulting 

  • Qualitative insights drawn from our unmatched database of UK higher education researchers

  • Unique student sampling and comprehensive desk research to guide informed strategic action

Why IQ Consulting?

IQ Consulting offers the most comprehensive market research in the higher education sector, equipping you with the knowledge to develop both short and long-term strategies to promote your institution in the most effective way possible to prospective students. IQ Consulting utilises our vast data sources, custom student sampling, in-depth interviews, feedback from student panels and surveys, and comprehensive expert research to answer the questions that matter most to your institution.

A typical IQ consultancy project includes:

100m+Sites visited per year analysed for trends
2-3 yearsof historic and third party data researched and analysed
50k+Student enrolment data points

“This provides universities with the kind of rich, sophisticated data that can truly inform international recruitment strategy. It really is unique in its ability to provide real-time data to drive, for example, key decisions on volume vs diversity.”

Professor Michael Arthur

Professor Michael Arthur

Former Provost and President

University College London

Let us join you on your journey

To find out how we can support your unique challenges

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