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Tickets now on sale

We are hosting the IDP Connect - Insight Day sponsored by SMRS 2022 on Tuesday 24 May 2022 at the East Wintergarden, Canary Wharf in London.

The IDP Connect Insight Day sponsored by SMRS is an annual event showcasing the latest insights, data and best practices for the UK higher education.

Doors open from 09:30am, with the event finishing at 16:00.

The ticket cost is inclusive of the following:

  • Ticket for the IDP Connect Insight Day sponsored by SMRS

  • Arrival pastries and hot drinks

  • Soft drinks throughout the day and cold lunch

  • Access to the IDP Connect Demo Lounge on the Gallery level with our data experts

To book your tickets, please select the below category that most represents your organisation.



Please note - If you wish to purchase Insight Day tickets as well as WUSCA tickets, please complete your WUSCA ticket transaction first. Post-transaction, you will receive a 10% discount code by email for your Insight Day tickets. Therefore, please make Insight Day and WUSCA bookings as two separate transactions. For two tables, please make two separate WUSCA table bookings.

Full event terms and conditions can be found here.

Confirmed speakers

  • Martha Longdon PhD Candidate and Chair of the OfS student panel, Office for Students

  • Jim Dickinson Associate Editor, WonkHE

  • Aaron Porter Policy Consultant, IDP Connect

  • Ed Layt, Head of Consultancy, SMRS

  • Rebecca Hollington, Director of UK Recruitment & Partnerships, University of Wolverhampton

Plus more to be announced soon!

Event agenda

10:00 am - Arrival and registration

10:30 am - Opening remarks

10:45 am - A student perspective on a changing sector - from the pandemic to the OfS panel (Martha Longdon, PhD Candidate and Chair of the OfS student panel)

11:15 am - Deep Dive into the Whatuni Student Choice Awards 2022 (Ben Farquharson, IDP Connect)

12:15 pm - Student Experience - How is the OfS Policy Landscape affecting the sector? (Jim Dickinson, WonkHE)

1:30 pm - Unibuddy Community – A University of Leicester Case study (Danielle Fitzgerald, University of Leicester & Sean O'Dea, Unibuddy)

2:00pm - Customer experience – a holistic institutional approach to ensure attainment and access is matched by participation and success (Ed Layt, SMRS & Rebecca Hollington, University of Wolverhampton)

Delivering excellent customer experience is important in building brand differentiation, appeal and connection - all of which contribute to recruitment performance. But it’s also critical in ensuring student retention, success and advocacy. This session will explore the core components of developing and implementing an effective customer experience strategy, focused on meeting audiences’ needs to improve institutional performance. We’ll share examples from the University of Wolverhampton and draw on recent syndicated research conducted by SMRS with 47 universities who are part of the CASE Universities’ Marketing Forum, to understand the behaviours of over 34,000 future undergraduate students.

2:30 pm - Sector expert panel (Marketing and communications experts from across the Higher Education sector)

  • What can Higher Education learn from those disrupting other sectors? Making Gen Z fall in love with your brand.

  • Using creativity when telling student stories.

3:15 pm - What does high-quality learning/academic support look like from application to graduation? (IDP Connect Student Panel)

Event sponsors

The Whatuni Student Choice Awards isn't possible without the support of our fantastic sponsors.

HAVAS Education - Whatuni Student Choice Awards Sponsor

Part of the world’s largest communications networks (Havas Group), Havas Education has been supporting the education sector for over three decades. As a full service specialist agency, our media planning and buying, strategy and insight, digital marketing and social media teams work with our clients to plan and deliver campaigns and projects to support their marketing, student recruitment, internal communications and staff recruitment strategies. Find out more about HAVAS Education

SMRS - IDP Connect Insight Day Sponsor

We believe in the power of education to make a positive difference. And we’re proud to help universities and colleges in the UK and around the world change for the better. We help them enhance the experience they offer students, increase their marketing performance, and live their brands. Find out more about SMRS.

Category sponsors

Prompt are an education marketing agency that meets prospective students where they are at right now. We’re at the forefront of new digital innovations, creating campaigns and content that is platform-specific, engaging and memorable. We’re not ones for sitting still, we thrive on being the first to new opportunities and creating distinctiveness for our clients. From TikTok to Twitch, Connected TV to Metaverse, everything we do is relevant and conversion-focused. Find out more about Prompt Marketing.

Looking to continue your studies after graduation? Thinking about stepping back into education after a break? At Postgraduate Search we have created an easy way for prospective students to search for their ideal postgraduate course in the UK. With helpful tools and an enhanced course search engine, we have all the support you need to make the most informed decision. Find out more about Postgraduate Search.

Find out about the WUSCAs

Find out more about the Whatuni Student Choice Awards being held on the same day as the IDP Connect Insight Day.