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Modern India is one of the most diverse countries in the world, a subcontinent home to over 100 languages, over 700 different tribes and every major religion in the world. India’s diversity is reflected in its religions, ethnicities, and customs across a population of 1.4 billion people. Yet many institutions often fail to consider the full diversity of India in their recruitment strategies and treat it as a homogenous market.
Our latest report explores the complexities of this vast and diverse nation. We encourage institutions to treat India as a continent, not a country, in order to maximize recruitment potential and foster student success.
Using real-time IDP IQ demand data and insights from on-the-ground experts, the report takes a deep dive into the distinct regions of India and explores often-overlooked opportunities and strategies for diversification.
Key themes and topics covered in the report:
Challenging assumptions about recruiting in India
Subject and region-level demand trends
Marketing strategies to achieve diverse Indian enrollments in terms of region, subject, and study-level
Insights from on-the-ground experts