Whitepaper: Meeting Student Needs at the Top of the Funnel
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The majority of higher education professionals believe that the changing expectations of Gen Z students will be the biggest disrupter to the industry in the next five years. How can institutions ensure they are meeting these expectations?

Our whitepaper, “Meeting Student Needs at the Top of the Funnel” co-published with Unibuddy, explores this important question.

Using proprietary data and real student insights from IDP and Unibuddy, this whitepaper examines:

  • Preferences and behaviors of Gen Z during the university/college search process

  • Common disconnects between international educators’ efforts and students’ expectations

  • Insights on what type of online experience students actually want from your institution

  • Benefits of peer-to-peer communication

  • How IDP and Unibuddy can support institutions using our new integration

Meeting Student Needs at the Top of the Funnel

A whitepaper by IDP and Unibuddy

Download whitepaper
Emma Sletteland27 October 2022