NACAC Conference

The National Association for College Admission Counseling (NACAC), founded in 1937, is an organization of more than 25,000 professionals from around the world dedicated to serving students as they make choices about pursuing postsecondary education.

IDP Connect will be exhibiting and presenting at the NACAC Conference 2022. Join us in Houston for a fun, safe space where you can maximize your strength and resilience. Your role in the future of college admission counseling is crucial — take this unique opportunity to learn and connect, so your influence can be felt at your school and in your community.

Stop by and visit IDP Connet in the exhibit hall, attend our educational session, or contact us at us.info@idp-connect.com to schedule a meeting. We hope to see you there!

Educational Session: How your international recruitment strategy should differ from domestic

Friday, September 23, 10:30 AM - 11:30 AM

Presented by:

Derrick Alex, Director of Admissions Processing, University of Houston

Elle Butler, Head of Marketing - North America, IDP Connect

Patricia Ferguson, Coordinator of Recruitment – International Student Services, Alamo Colleges District

Laura Holmes , Head of Client Partnerships - USA, IDP Connect

Does your institution have a strategy for communicating with prospective international students? Discuss strategies for differentiating marketing campaigns for domestic and international audiences. Learn how the University of Houston (TX) and Alamo Colleges District (TX) segment their audience and develop targeted communications, through email, social media, print, events, and other modalities. learn how to adapt existing marketing collateral to resonate with international audiences and how craft specific messages that address the concerns of international students.

Learning Objective: Understand the need for differentiated marketing strategies. Explore the complexities of communication with students from different cultural and lingual backgrounds.