Join Midya U, Executive Director of Marketing & Communications at University Canada West, Christine Wach, Director of Client Partnerships for North America at IDP Connect, and Mike Henniger, Senior Consultant at IDP Connect on February 17th, 2022 for a webinar in collaboration with GUS Canada and the University Canada West. During this session we will discuss an innovative, first-of-its-kind data collaboration with IDP Connect, which allowed UCW's international MBA students to leverage real-time data as well as secondary research for their capstone consulting projects to:
1. Determine Canada’s competitive position relative to other leading study abroad destinations
2. Explore prospective students’ evolving motivations for studying abroad
3. Develop a successful branding and recruitment campaign – including a strong digital component – for a fictional institution
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