Data subscription

Demand Tracker is a self-service subscription tool that draws on the world’s largest live student dataset, enabling institutions to visualize, track and forecast trends in student demand. Using Demand Tracker, institutions can visualize prospective student behavior from as early as 1-2 years before students make their higher education decisions, empowering them to identify and understand changes in student behavior. Institutions can observe the impact of policy decisions, forecast areas of growth or decline and compare their performance in relation to competitor institutions.  

Subscribers get access to a range of exclusive intelligence reports, including customized visualizations from sector data sources such as Open Doors and tailored global reports highlighting a variety of themes from our live dataset of over 100m annual site visits. Demand Tracker offers both a helicopter and microscopic view of the higher education landscape, equipping institutions with the knowledge to run highly effective student marketing and recruitment campaigns. 

Benefits include: 

• Real-time analytics allowing institutions to focus on demand trends such as region, city, subject, sub-discipline, study level and more to allow for accelerated and improved decision making  

• Increased competitor intelligence and benchmarking against self-selected competitor set to shape future recruitment and marketing strategies 

• Data visualization for all key international markets and IDP student placement analytics 

• Access to our International Crossroads survey dashboards, enabling you to analyze the perceptions and intentions of international higher education applicants and offer-holders during the coronavirus pandemic