Connecting student ambassadors to prospective students

We have partnered with The Ambassador Platform (TAP), a peer-to-peer marketing and recruitment tool, to enable our partners to connect student ambassadors with prospective students who use our 50+ international websites and the IDP Live app.   

Our new peer-to-peer (P2P) technology comprises of two services: Community and Conversion - both available across IDP websites and the IDP Live app at no additional cost to our Core Partners.  

P2P Community  Our content-focused P2P Community service enables prospective students to browse user-generated content - such as photos and videos – created by student ambassadors to offer a glimpse into student life.  

P2P Conversion The P2P Conversion service compliments the Community product by allowing prospective students who are further along in their research journey and have already shortlisted their subjects of interest to chat with student ambassadors to learn about their experiences.  

Research has shown that prospective students trust peer-generated content most when it comes to choosing where to study, not only because it offers a unique and relevant insider’s perspective but because it answers the questions students are really asking.

Core Partnership

IDP’s Core Partnership enables institutions to work with us to generate success through our unrivalled digital and physical scale.

- Our digital scale: A traffic base of 100m visits annually, trusted student-facing brands, and omnichannel mix

- Our physical scale: 170+ offices in 60 countries, with counsellors around the world

Combined with our unique ways of working and student-first approach, Core Partnership is the gateway to students through IDP’s global presence. This premium product brings together the best of our offering and provides our partners with a full 360°, end-to-end service that will plan, market, recruit and convert.


Access to IQ Demand data, sector dashboards, exclusive market intelligence reports, and early access to on-the-ground intelligence.


Engagement with the largest network of actively researching prospective students worldwide, across IDP’s 40 different websites through digital marketing and the IDP app.


Custom campaigns to reach students at every stage of the funnel through to enrollment, paired with targeted recommendations from our Client Success teams, ensuring clarity and measurable outcomes from your investment with IDP.

Become a Core Partner: Contact us today to discuss how to partner with IDP.

Key facts

2,300Student-first counselors worldwide
84,600Global enrollments
370k+Applications generated globally per year

"As a Core Partner, we now have access to leads from countries where we did not previously recruit. The weekly lead report we received from IDP Connect has significantly increased our pool of potential students that we can work through our recruitment pipeline. We look forward to many years of this partnership to support our core business and our students."

Alvin Tai

Director of International Outreach

Green River College

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