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Higher Education Marketing Conference 2023

IDP Connect is proud to be sponsoring the Higher Education Marketing Conference 2023 taking place on Thursday 22 June in London.

This 1-day conference gives HE professionals the opportunity to learn the latest ideas and innovations in delivering high impact and engaging student recruitment marketing campaigns.

The event will take a deep dive into what makes prospective students tick, what motivates them and how they make decisions.

During the event, participants will analyse what authentic and effective campaigns look like and how institutions can create impactful storytelling that drives engagement and conversion across all touchpoints. To learn more about IDP Connect's full suite of student first and bespoke marketing and recruitment services, meet the team at Stand 10 on the day.

Camilla King and Amandeep Aulakh, WUSCA Student Reviews 2023

Exploring Student Perspectives: Unravelling the 2023 WUSCA Student Review Cycle and the Impact of the Current Economic Climate for both Current and Future Cohorts - 14:10 - 15:10, Thursday 22 June 2023

IDP Connect's in-house experts Camilla King, Director of Client Partnerships UK and Amandeep Aulakh, Associate Head of Client Partnerships - UK Domestic will run a 1-hour workshop exploring the latest trends, challenges and opportunities in transforming existing students' HE experience and prospective students' university decision making. The session will cover:

  • A deep dive into the student voice over the 2023 academic year to identify what universities need to do to improve student satisfaction

  • How are student perceptions changing and what institutions can do to enhance them, drilling down into mission group and region

  • How is the current climate impacting student researchers and what does that mean for Clearing 2023, including; Cost of living and geographical shifts in demand

This will equip institutions with key data to plan and strategize in this ever-changing landscape using key insights from IDP Connect's real-time data, with 23m+ annual site visits the and extensive research.

You can read more on our latest insights and trends in Domestic Recruitment & Marketing here.

UK home student recruitment and marketing conference

For more information on the Higher Education Marketing Conference and how to book your tickets, visit their event website here:

Visit event website