Whatuni is delighted to announce that its mobile application – Whatuni: University Degrees UK – has been shortlisted for the Bett Awards 2019 in recognition of its contribution to Higher and Further Education Digital Services since its launch last year.
The Bett Awards, now in their 21st year, are a celebration of innovation and creativity within the Edtech sector, and are judged on their ability to meet the needs of the education sector. Whatuni is one of the selected finalists that have been chosen by a panel of independent adjudicators.
The mobile app was designed and developed by Whatuni’s in-house team with the aim of providing a university and course research experience that is closer aligned to a Generation Z audience’s preference for consuming content via smartphone.
Whatuni app also enables more flexibility for students who wish to extend their research over an extended period, allowing users to dip in and out of course research at leisure.
Students can personalise their search for Higher Education courses based on predicted grades, as well as location and subject preferences. The app then uses those preferences to filter, match and present students with a bespoke list of options matching their requirements, out of a possible 64,000+ undergraduate courses.
Students can then ‘heart’ their favourites, which automatically adds courses to a shortlisting area of the app, where students can then compare courses and curate their Final 5.
Whatuni app has been credited for its user guidance, not only by students, but by parents and teachers too.
Margaret Sowa, UCAS, HE and Enrichment Advisor said: “I personally love Whatuni for the clear way you can filter courses through entry requirements or student ratings.”
Whatuni app has proven particularly effective in improving efficiencies in the administration of students by providing a direct line of communication during the clearing period (July – October).
2,979 clearing phone calls to institutions were made directly through the app to universities this year with offers being confirmed and written about in a series of app store testimonials on the big day.
Against a backdrop of intense competition for space in the app store, particularly as the number of education apps continues to rise year-on-year, Whatuni benchmarks the success of its mobile app against return user targets. Jonah Duffin, Hotcourses Group Chief Marketing Officer, said: “Our success is demonstrated in the return metrics of our app user base, with app traffic made up of 91.7% return users (versus 8.3% new users) – particularly incredible when considered alongside the fact that our new users are growing exponentially – with the average number of sessions per users at 4.96 sessions.
“In this way the app provides us with a fantastic opportunity to engage with our users over longer periods of time. For students, this equates to higher quality research, more informed decisions and better outcomes. And for our commercial clients we expect this, in turn, to translate into better retention rates for students who discover their chosen university through our app.”
Since its launch last year, the Whatuni app has been downloaded over 45,000 times, has received 200 five-star reviews in Apple and Google Play app stores and has received the following recognition:
#1 app – Metro News, “Apply Yourself” Top 10 Apps for Students – Tom Wiggins, 16th August 2018
#1 app – Apple App Store’s This Week’s Favourites – July, August 2018
#4 app – Apple App Store’s New Apps We Love – August 2018